4 Surprising Benefits Of A Great Customer Service Team
By Ruoro Kairu
The relationships formed between your organization and customers is essential to the growth of your company. The effort put in the production of your services or products should be equal to the amount of effort put into building rapport with your customers.
It is evident that your company’s customer service will either help retain your current customers- and possibly create new ones, or the experience could also chase away your existing customers.
The result being apparent, why then is a great customer service integral to the success of a business?
1. A great customer service builds trust
In today’s job market, you’ll rarely find a company that exists without competition. For your customers to stick with your brand, you to maintain high standards when it comes to your products.
One of the most effective ways to get your customers to trust you is by having great customer service. Essentially, this is always being available to handle the customer’s query, being warm and friendly, and having a professional appeal.
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2. Customer experience is more important than your pricing
For many companies, the emphasis is put on creating great products and pricing them accordingly. However, according to research, it is emerging that customers value great customer experience than they do the price.
Even in our local markets, you have seen high priced hotels, supermarkets, and other brands take off so well, yet their prices are higher than those of others. If you take a keen look at these companies, you’ll notice they all have great customer service.
Improving your customer service will help grow your brand more than pricing will.
3. Great customer service creates brand awareness
Word of mouth is one of the most effective forms of marketing.
When a satisfied customer relays the information about your service to their friends, it’s almost definite the friends will convert to customers.
Therefore, if you want to leverage word of mouth to bring new customers and retain existing ones, you need to invest in great customer experience.
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One of the greatest and most effective investments you can make in your team is training them on effective customer service. Equipped with this knowledge, they shall be able to rightly handle customers and help grow your company.
4. Great customer service reduces problems
Regardless of how hard you try, there shall always be rising problems. To handle rising problems, you do need a customer service team that knows how to navigate tough issues without compromising the customer or lowering the company’s brand integrity.
If your customers know they can call customer service and have their issues handled, as opposed to being bounced around different departments, they’ll be more willing to stick with your business.
Every customer is looking for a great experience with your company. With a competent and highly skilled customer service team, you’ll be more likely to please your customers and help your brand.
Enroll your customer service team in our Excellent Customer Service Course. For more information, email our general manager at muthni@corporatestffing.co.ke or call us at 0722 735 216.