Avenue Healthcare is one of the leading private healthcare groups in East Africa running 3 Hospitals, and 17 Medical Centres across Kenya, and a Home-care business. With over 25 years in the healthcare industry, Avenue Healthcare runs 300 hospital beds with over 1,000 staff members, and more than 400 specialists and serves over 400,000 patients annually, offering primary, secondary, and tertiary healthcare services.
Job Objective/Purpose
To enhanced growth of the products and services through marketing of the assigned
Key Responsibilities
- Conduct market research-understanding of the healthcare landscape within their mapping
- New business acquisition and cross selling of the existing services- (new services uptake, packages-wellness, surgical or any other)- proposals and quotations-Targets to be set based on budgets
- Developing annual marketing plan-to be reviewed quarterly
- Working with the marketing team to enhance facility brand visibility
- Plan and conduct marketing activities
- Generate Marketing and CSR reports
- Pitching, developing proposals and sending quotations to potential clients
- Organize and facilitate service meetings with clients
- Enhance communication through various platforms-Digital, WhatsApp & Bulk SMS
- Drive innovation
- Drive client experience
Person Specification
- Bachelors degree in Business Administration (Sales and Marketing)
- MSK Membership
- CIM Certification
- Minimum of 3 years of relevant working experience.
- Leadership Skills and Attention to Details.
- Critical thinking, analytical and problem-solving skills.
- Excellent interpersonal and a team player.
- Ethical.
- Empathetic, Reliable and customer focused.