Sales Operation Coordinator Job Kenafric Nairobi, Kenya

Role Overview

The holder of this position is responsible for the development of standardized tools, methodologies, and various business processes for the purpose of refining operational efficiency for the sales team. He / She is responsible for the collection, analysis, and reporting of sales-related data to the commercial team to increase overall sales productivity. He/she will also create both standardized and custom reports, analysis of product and sales activity, and work with the sales team to provide overall support for internal, retail, and consumer campaigns. The holder will play a critical role in the enhancement and improvement of top-line business understanding and decision-making.

Key Responsibilities

• Sales Process Improvement: Develop, implement, and continuously improve sales processes, procedures, automation, and workflows to enhance team efficiency and effectiveness.
• Process Documentation: Develop and maintain clear documentation, policies, procedures, and training materials for key sales processes and automated systems.
• Sales Force Automation: Lead the implementation and continuous improvement of sales force automation solutions across the end-to-end sales process.
• Reporting & Data Analysis: Develop and standardize sales reports, dashboards, and performance metrics, providing actionable insights to support data-driven business decisions.
• Performance & Forecasting: Analyze sales performance, trends, and forecasts to identify gaps, provide recommendations, and support effective sales strategies.
• Demand Planning & Target Setting: Support annual planning, territory design, demand planning, and the translation of business objectives into sales team and distributor targets.
• Sales Performance Management: Partner with sales leadership to mentor performance, provide coaching and training, and drive a high-performance sales culture.
• Sales Team Facilitation: Ensure adherence to sales routines, timely execution of deliverables, and alignment of daily sales activities with business objectives.
• Commercial Insights: Track outlet and customer performance, identify opportunities, and provide regular insights to support sales growth and decision-making.
• Project & Stakeholder Management: Lead key sales workstreams by defining milestones, deliverables, timelines, and action plans while coordinating with Sales, Marketing, Supply Planning, and Production teams.
• Sales Enablement: Provide sales teams with relevant product information, data, tools, and best practices to improve effectiveness and overall sales performance.
• Marketing & Sales Alignment: Work closely with Marketing to align commercial initiatives and campaigns with sales processes and business objectives.

Qualifications

• Holder of a Degree in Finance, Economics, Statistics or any other related area.
• Possession of between 3–6 years in a similar role in FMCG set up.

Key Skills

• Ability to use advanced Excel, or any other BI tool.
• Proficiency with any sales automation tool.
• Well-developed capabilities in problem-solving and crafting efficient processes.
• Demonstrate the ability to think both analytically and creatively.
• Possesses strong problem-solving skills.
• An innate drive to innovate and optimize the use of available resources.
• Communicates clearly and effectively.
• Pays close attention to detail.
• Manages time efficiently.
• Works well with a team.
• Possesses strong report writing skills.
• Can conduct independent research.
• The ability to translate different sets of data into a compelling whole story that drives value for commercial leadership.

How to Apply

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