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Growth Director Job
What you’ll be responsible for:
- Own growth P&L and drive YoY growth and profit for our Beauty brands.
- Build and lead the full acquisition ecosystem: paid media (Meta, TikTok, Pinterest, YouTube), landing pages, creative, funnel testing, and upselling.
- Manage $1M+/month in ad spend and implement diversification strategies across multiple platforms.
- Lead cross-functional squads of media buyers, copywriters, video editors, creative strategists, CRO analysts, and data engineers to scale acquisition sustainably.
- Continuously optimize performance through structured testing, conversion rate improvements, funnel monetization (upsells, downsells), and creative iteration.
- Be the go-to person for acquisition opportunities, blockers, roadmap and reporting. You’re not just executing – you’re designing the system.
Who we’re looking for:
- Proven Growth Leader with 7+ years in performance marketing, and at least 3 years owning full-funnel strategy in eCommerce, DTC or high-growth startup environments.
- Experience scaling beauty or wellness brands with creative and funnel velocity.
- Obsession with data-driven decision making, testing, and finding the 20/80.
- Strong experience across Meta, TikTok, YouTube, Google, Pinterest – and using analytics and attribution tools to guide scaling.
- Strong creative judgment and experience leading creative production for performance.
- Hands-on with CRO strategies, landing page design, A/B testing, and funnel monetization via upsells and product bundles.
- High business acumen and strong ability to own the P&L and make strategic decisions to balance revenue and profit.
How to Apply
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