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Graphic Designer Job Eezy Track
Graphic Designer Job
Job Purpose
The role exists to: Drive category distinction by building Eezy group’s brand equity and delivering against the brand strategy. Conceptualizing and creating a visual language that effectively communicate the brand’s message – supporting commercial objectives
Serve as back-up for the Marketing Executive when needed.
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Main Responsibilities of the Job
- Campaign Development: Create memorable go-to-market campaigns that resonate with our target audience, drive brand awareness and engagement.
- Brand Asset Creation: Design distinctive visual assets to support commercial objectives. These include branded merchandise, pitch decks & tender packs.
- Brand Identity Definition: Develop and refine the Eezy brand identity, ensuring consistency across all touchpoints. This includes still & motion graphics, messaging, and tone of voice.
- Copywriting: Develop compelling copy to support campaigns – ensuring that the messaging is aligned with the brand’s voice and lands with the target audience.
- Brand Refresh: Support the Head of Brand & Growth in modernizing the brand’s look and feel to deliver on relevance, simplicity & visual appeal
- Point of Service Branding: Define and implement consistent branding across all points of service, ensuring a recognizable & accurate positioning
- Collaboration: Work closely with marketing, product leaders, and the sales team to deliver commercial objectives
- Trend Analysis: Stay updated with the latest design and copywriting trends, tools, and technologies to bring innovative ideas and best practices to the business
Job Criteria/Results
- Growth in sales.
- Positive and growing market brand awareness.
- Timely delivery of design projects within agreed-upon deadlines.
- Consistent adherence to brand guidelines and visual identity.
- Effective collaboration with cross-functional teams.
- A comprehensive, simplified and well understood brand book that supports all the business lines.
Records and Reports
- Updated traffic document
- Monthly creative output report
- Updated content repository
Minimum Experience Required
- At least 3 years’ experience in a sales driven environment
- Minimum Level of Academic and Professional Requirements
- Training in graphic design, visual communication, fine arts, or a related field.
Technical Competencies Required
- Proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
- Strong understanding of design principles, typography, color theory, and layout.
- Knowledge of web design principles and experience with responsive design.
- Familiarity with UX/UI design principles and best practices.
- Ability to work with various file formats and prepare designs for print and digital platforms.
- Basic knowledge of HTML and CSS
Behavioural Competencies Required
- Creativity
- Attention to detail
- Commercially aware
- Time management
- Adaptability
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How to Apply
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