Digital Marketing Consultant Job Optima Search

Digital Marketing Consultant Job

Position Overview

We are seeking a results-driven, goal-oriented Digital Marketing Expert to join our team on a part-time basis. This role is perfect for an experienced professional who thrives on generating measurable results and driving business growth through strategic digital marketing initiatives.

Key Responsibilities

Search Engine Optimization (SEO)

• Conduct keyword research and competitive analysis
• Optimize on-page and technical SEO elements
• Create SEO-optimized content strategies to improve organic search rankings
• Build high-quality backlink strategies and manage local SEO initiatives
• Monitor search engine algorithm updates and adjust strategies accordingly

Lead Generation

• Develop and execute comprehensive lead generation strategies across multiple channels
• Create and optimize landing pages, forms, and conversion funnels
• Implement and manage email marketing campaigns to nurture prospects
• Track, analyze, and report on lead quality, conversion rates, and ROI

Content Strategy & Creation

• Develop and write high-quality web content including blog posts, landing pages, and website copy
• Create compelling content that supports SEO objectives and drives organic traffic
• Produce engaging social media content that converts followers into leads
• Write persuasive email marketing campaigns and newsletters
• Develop content calendars aligned with business goals and seasonal campaigns

Social Media Management & Content Creation

• Create original, compelling content for LinkedIn and Twitter that drives engagement and lead generation
• Develop and execute social media content calendars with consistent, brand-aligned messaging
• Write persuasive copy for social media posts, articles, and promotional campaigns
• Engage with followers, respond to comments, and build community relationships
• Create and optimize social media advertising campaigns
• Monitor social media metrics and provide regular performance reports

AI-Powered Marketing Innovation

• Leverage AI tools and platforms to enhance digital marketing efficiency and effectiveness
• Implement AI-driven lead generation strategies and automated nurture sequences
• Use AI for content optimization, A/B testing, and performance analysis
• Stay current with AI marketing trends and integrate cutting-edge tools for competitive advantage
• Automate repetitive marketing tasks using AI solutions to maximize ROI

Website Management

• Maintain and optimize website performance, user experience, and conversion rates
• Implement website updates, content management, and technical improvements
• Monitor website analytics and provide actionable insights for improvement
• Ensure website compliance with best practices for speed, mobile responsiveness, and accessibility

Experience & Skills

• 3+ years of proven experience in digital marketing with demonstrable results
• Strong content creation abilities with portfolio of web copy, blog posts, and social media content
• AI marketing expertise with hands-on experience using AI tools for content creation, lead generation, and campaign optimization
• Strong track record of successful lead generation and conversion optimization
• Advanced SEO knowledge with experience using tools like SEMrush, Ahrefs, or Moz
• Social media expertise specifically with LinkedIn and Twitter for B2B marketing and content creation
• Website management experience (Webflow a must!)
• Analytics proficiency with Google Analytics, Google Tag Manager, and social media insights

Technical Competencies

• AI Marketing Tools such as ChatGPT, Jasper, Copy.ai, Midjourney, or similar platforms
• Content Management Systems and website builders with content creation capabilities
• Email marketing platforms with automated sequence setup
• Social media management tools with content scheduling
• CRM systems and marketing automation platforms
• AI-powered analytics tools for data-driven decision making

Personal Attributes

• Results-driven mindset with focus on measurable outcomes
• Goal-oriented approach with ability to set and achieve KPIs
• Creative content creator with strong writing and storytelling abilities
• Tech-savvy and AI-forward with enthusiasm for emerging marketing technologies
• Analytical thinking with strong problem-solving capabilities
• Self-motivated and able to work independently in a remote environment
• Excellent communication skills both written and verbal
• Adaptable to changing priorities, market conditions, and new AI tools

Key Performance Indicators (KPIs)

• Success in this role will be measured by:
• Website traffic growth and engagement metrics
• Lead generation volume and quality improvements
• Content performance metrics including engagement, shares, and conversion rates
• SEO ranking improvements for target keywords
• Social media follower growth and engagement rates
• Conversion rate optimization across all channels
• ROI on marketing campaigns and AI tool implementations
• Content output quality and consistency across all platforms

What We Offer

• Flexible remote work
• Competitive part-time compensation based on experience and results
• Opportunity to make significant impact on company growth

Please submit:

• Resume/CV highlighting relevant digital marketing experience
• Content portfolio showcasing web copy, blog posts, and social media content you’ve created
• AI marketing examples demonstrating how you’ve used AI tools for marketing success
• Case studies showing measurable results from your campaigns
• Time Commitment
• 20-25 hours per week with flexible scheduling
• Core overlap hours for team meetings (to be discussed based on time zone)

How to Apply

Click Here to Apply