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We are looking for a creative, analytical, and results-driven Digital Marketer tomanage and grow our online presence. The ideal candidate should be an all-round digital marketing professional capable of handling multiplemarketing channels including social media, content marketing, SEO, paid advertising, email marketing, and analytics.
The Digital Marketerwill be responsible for planning,executing, and optimizing digital marketing campaigns to increase brandawareness, generate leads,and drive businessgrowth.
Read>>>The 5-Minute Interview Formula That Gets Job Offers
Key Responsibilities Digital Strategy
- Develop and implement comprehensive digital marketingstrategies aligned with business goals.
- Identify new opportunities to increase traffic,engagement, and conversions.
- Monitor market trendsand competitor activities.
Social Media Management
- Manage companysocial media platforms (Facebook, Instagram, LinkedIn, TikTok, X, etc.).
- Plan and schedule engagingcontent calendars.
- Respond to comments,messages, and customerinquiries.
Content Marketing
- Create and manage blog posts, websitecontent, and marketing materials.
- Coordinate graphics, videos,and promotional content.
- Ensure brandvoice and messaging consistency.
Search Engine Optimization (SEO)
- Optimize website contentfor search engines.
- Conduct keyword researchand implement SEO strategies.
- Monitor rankings,backlinks, and websiteperformance.
Paid Advertising
- Plan and manage Google Ads, Meta Ads, and other PPC campaigns.
- Monitor campaign performance and optimize for ROI.
- Manage advertising budgets effectively.
Email Marketing
- Create and manage email campaignsand newsletters.
- Segment audiencesand analyze campaignperformance.
- Optimize open rates and conversions.
Analytics & Reporting
- Track and analyze performance using tools such as Google Analytics.
- Prepare monthlymarketing performance reports.
- Use data insightsto improve marketingcampaigns.
Required Skills & Qualifications
- Bachelor’s degree in Marketing,Communications, Business, or related field.
- Proven experience in digital marketing or social mediamanagement.
- Strong knowledge of:
- SEO
- Social media marketing
- PPC advertising
- Email marketing
- Content marketing
- Experience with tools such as:
- Google Analytics
- Google Ads
- Meta Business Manager
- SEO tools (SEMrush, Ahrefs, etc.)
- Basic graphic designand video editing skills.
- Strong analytical, communication, and organizational skills.
Read More>>>How a Project Management Course Can Accelerate Your Career
How to Apply
Interested and qualified candidates should forward their CV to: selection@crystalrecruitment.co.ke using the position as subject of email.
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