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Role Overview
The Sales Trainee will support the sales team in driving revenue growth by promoting and selling company products within Nairobi. This is a field-based role focused on customer acquisition, onboarding, relationship management, and collections support.
The role is ideal for a proactive, results-driven individual looking to build a career in sales, with hands-on exposure to market analysis, client engagement, and commercial operations.
Key Responsibilities
Sales Execution & Customer Acquisition
- Identify and prospect new customers and business opportunities within assigned territories.
- Generate leads and convert them into active customers.
- Promote and sell company products, including fish, chicken, freezers, and related solutions.
- Support onboarding of new clients and ensure smooth account activation.
Market Intelligence & Analysis
- Gather insights on market trends, customer preferences, and competitor activities
- Provide feedback to support pricing strategies and sales planning
- Monitor local market conditions and identify growth opportunities
Client Relationship Management
- Build and maintain strong relationships with customers and agents
- Ensure high levels of customer satisfaction and retention
- Identify upselling and cross-selling opportunities within existing accounts
Sales Support & Marketing Activities
- Assist in developing and utilizing sales materials (presentations, proposals, product sheets)
- Participate in trade shows, exhibitions, and promotional events
- Support implementation of sales campaigns and marketing initiatives
Collections & Credit Management
- Follow up on customer payments to ensure timely collections
- Support adherence to company credit policies
- Maintain accurate records of sales and payments
Operations Support
- Assist in coordination of freezer installations and product deliveries
- Ensure proper documentation and reporting of sales activities
Key Performance Indicators (KPIs)
Sales Performance
- Achieve assigned monthly sales targets (reviewed periodically based on market conditions)
- Meet targets for revenue, volume, and product mix
Customer Acquisition
- Generate a minimum of 20 leads per month
- Convert at least 4 new customers monthly.
- Contribute to the annual target of 20 B2B agents.
Account Management
- Maintain active engagement across all assigned accounts
- Achieve a churn rate of ≤18%
Operations
- Support installation of at least 2 freezers per month
Collections
- Ensure 100% collection of due payments for all sales
- Maintain compliance with company credit terms
Commissions
- Commissions are based on paid sales only and aligned with target achievement.
Qualifications
- Diploma or Certificate in Sales, Marketing, Business Administration, or a related field.
- Minimum of 6 Months to 1 year of relevant attachment or internship experience in sales and customer-facing roles is preferred.
- Exposure to FMCG, agri-products, or cold-chain sales is an added advantage.
- Experience working with B2B customers, agents, or distributors is a plus.
- Basic understanding of credit management and collections is desirable.
How to Apply
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