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Web Analyst NGO Job Greenpeace
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Main duties
Web Analytics & Tracking
- Implement and manage GA4 and Mixpanel tracking across all digital properties
- Configure and maintain Google Tag Manager implementations
- Develop UTM tracking standards using Burlo
Reporting & Dashboards
- Create and maintain Looker Studio dashboards for performance insights
- Generate regular analytics reports for stakeholders
- Deliver data-driven recommendations to improve digital performance
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A/B Testing & Optimization
- Conduct A/B testing using Convert for landing pages and campaigns
- Perform heatmap analysis using Hotjar to improve UX
- Implement optimization strategies based on test results
Web Publishing & Content Management
- Manage web publishing across WordPress (P4) and HubSpot platforms
- Build and maintain petition pages and digital campaigning tools
- Implement and manage web analytics tracking across GA4 and Mixpanel
- Create and maintain dashboards in Looker Studio for performance reporting
- Conduct A/B testing and optimization experiments to improve digital performance
Collaboration & Support
- Support email marketing and audience segmentation activities
- Collaborate with database and fundraising teams on digital initiatives
- Provide technical support and troubleshooting to digital campaigners
- Deliver data-driven recommendations and insights to support organizational goals
- Support digital fundraising appeals and donation platform testing
- Maintain strong relationships with internal stakeholders and global partners
- Other job-related tasks as assigned
Qualifications and Experience
- Experience in these fields like Web Development, Digital Marketing, Data Analytics. Certifications in Google Analytics, HubSpot, or related platforms are advantageous.
- Proven experience in digital campaigning, building petition pages, and implementing engagement strategies.
- Experience with HubSpot (web page building, contact segmentation, workflow automation) and WordPress/Planet 4.
- Proficiency in Google Analytics 4, Google Tag Manager, and Looker Studio for dashboard creation.
- Strong HTML/JavaScript/CSS skills for web development and advanced customizations.
- Understanding of database functionalities, data quality management, and CRM integrations (particularly HubSpot).
- Experience with Mixpanel, Supermetrics, and server-side GTM (Stape) is advantageous.
- Digital fundraising support experience, including donation platform testing and audience/key events building for ads
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How to Apply
Interested qualified candidates should email a cover letter, including day rate for freelance work, availability & CV to rafrica@greenpeace.org with – Web Analyst Freelancer as the subject line. Applications to this position will be reviewed on a rolling basis.
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