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Social Media Marketing Specialist Job Adsum
Social Media Marketing Specialist Job Adsum
Adsum Marketing Agency is a dynamic digital marketing agency based in Ruiru, Kenya. We help businesses amplify their brands and engage with potential clients through cutting-edge digital channels. Our mission is to grow alongside our clients by delivering creative excellence and unparalleled service, fostering long-term partnerships that drive success.
Role Overview
We are looking for a skilled and creative Social Media & Digital Ads Specialist to join our growing team. You will be responsible for creating engaging content, managing social media channels, and executing paid advertising campaigns to boost brand visibility, engagement, and conversions.
Experience with Google Ads is a strong added advantage.
Key Responsibilities
Content Creation & Social Media Management
- Craft compelling and visually engaging content (text, images, videos) for platforms like Facebook, Instagram, LinkedIn, and TikTok.
- Develop and manage a content calendar to ensure consistent posting.
- Maintain a strong, cohesive brand voice across all channels.
Paid Ads & Campaign Execution
- Set up, manage, and optimize paid campaigns on Meta Ads Manager.
- Assist in creating and managing Google Ads campaigns (search, display, remarketing).
- Monitor ad budgets, track performance, and adjust campaigns to achieve KPIs.
Graphic Design
- Design high-quality social media creatives, ads, and promotional materials using Canva or Adobe Creative Suite.
- Ensure all graphics align with brand guidelines and enhance audience engagement.
Analytics & Reporting
- Use tools like Meta Insights, Google Analytics, and other tracking platforms to measure performance.
- Prepare regular reports with insights and recommendations.
Qualifications
- Proven experience in social media management and paid ads campaign execution.
- Strong knowledge of Meta Ads Manager; Google Ads knowledge is a strong plus.
- Ability to create engaging, creative, and platform-specific content.
- Proficiency in design tools like Canva.
- Strong analytical skills with the ability to interpret data and optimize campaigns.
- Excellent organizational and multitasking abilities.
- Strong communication and interpersonal skills for client and team collaboration.
- If you’re a motivated individual with a passion for digital marketing and social media, we’d love to have you on our team!
How to Apply
Click Here to Apply
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