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SEO & Content Marketing Lead Job
Main Responsibilities and Accountabilities
Content Strategy & Creation
- Develop content calendars aligned with business goals and seasonal campaigns
- Create compelling content that supports SEO objectives and drives organic traffic to online stores and websites
- Develop and write high-quality web content including blog posts, landing pages, and website copy
- Liaise with other departments to stay updated on new product developments and to ensure brand consistency
- Monitor website analytics and provide actionable insights for improvement
Social Media Management
- Work with designers to create original, compelling content for Meta, LinkedIn and Twitter that drives engagement and lead generation
- Develop and execute social media content calendars with consistent, brand-aligned messaging
- Produce engaging social media content that converts followers into customers
- Engage with followers, respond to comments, and build community relationships
- Monitor social media metrics and provide regular performance reports
- Actively source, evaluate, pitch, and negotiate strong partnerships with influencers
- Own social analytics including weekly, monthly & quarterly reporting, ensuring influencer KPIs are met.
Search Engine Optimization (SEO)
- Conduct content audits to identify gaps, opportunities, and areas for optimization
- Conduct keyword research and competitive analysis
- Optimize on-page and off page SEO elements
- Apply SEO standards to all digital content – keywords, meta descriptions, formatting, internal linking, etc
- Build high-quality backlink strategies and manage local SEO initiatives
- Monitor search engine algorithm updates and adjust strategies accordingly
Experience & Skills
- Bachelor’s Degree in Business Administration, Marketing or related field
- Minimum 3+ years of experience in content marketing; retail & ecommerce experience a plus
- Analytics proficiency with Google Analytics 4, Google Search Console, and Meta Business Suite.
- Demonstrated ability to effectively develop and execute detailed, efficient, effective and innovative content marketing campaigns
- Strong understanding of how to use social media channels to meet objectives
- Ability to distill data and metrics into actionable insights that support clear recommendations
- Good understanding of influencer marketing
- Detail-oriented and adhere to tight deadlines. Must be able to juggle multiple projects with changing market conditions
- Must possess strong interpersonal, presentation, writing and storytelling skills
How to Apply
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