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Senior Manager, Product Marketing Job Halcyon
Senior Manager, Product Marketing
Key Responsibilities:
Positioning & Messaging
- Develop and maintain compelling, partner-ready messaging tailored to different partner types (e.g., MSSPs, VARs, cloud marketplaces, alliances).
- Collaborate with partner and field teams to create co-branded assets, joint solution positioning, and partner-specific sales narratives
Go-to-Market Strategy
- Drive partner GTM strategies aligned with product launches, campaigns, and regional initiatives.
- Support partner enablement, onboarding, and activation through content, playbooks, and solution briefs.
Partner Enablement & Content Development
- Build and maintain a robust library of partner-facing assets, including battlecards, datasheets, solution overviews, and training materials.
- Translate product capabilities into value-based messaging partners can use to sell into their markets.
Market & Competitive Intelligence
- Monitor and synthesize market trends, partner business models, and competitive offerings to inform messaging and differentiation.
- Stay current on evolving channel dynamics.
Content & Campaign Support
- Collaborate closely with Partner & Field Marketing, Channel Sales, and Alliances to support GTM execution and adoption.
- Source customer stories and proof points to support marketing and partner initiatives.
Skills:
- Comfortable operating independently while collaborating across teams.
- Knowledge of partner incentive structures, GTM campaigns, and MDF programs.
- Strong project management skills with a bias for action and measurable outcomes.
- Able to thrive in a high-growth, rapidly evolving market.
Qualifications:
- 5–8 years of experience in B2B product marketing, with at least 2–3 years supporting partner or channel ecosystems.
- Strong understanding of partner GTM motions including VARs, MSSPs, distributors and alliances.
- Excellent writing, storytelling, and communication skills—comfortable simplifying complex topics.
- Experience working cross-functionally with product, sales, and marketing teams in a fast-paced environment.
- Experience with partner portals, asset management tools, and sales enablement platforms (e.g., Highspot, Seismic).
- Bachelor’s degree in Marketing, Communications, Business, or a related field; technical background a bonus.
How to Apply
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