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Sales & Marketing Consultant Job Westerwelle
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Scope of Work
The contracted consultant will be responsible for
Sales & Occupancy Growth
- Convert incoming leads into signed coworking and private office contracts.
- Drive occupancy of private offices (target: at least 4 additional offices leased during the consultancy period).
- Achieve coworking desk occupancy of at least 60% within the assignment duration.
Event & Meeting Room Revenue
- Increase external bookings for meeting rooms and event spaces.
- Develop tailored packages for corporates, NGOs, and CBOs to use WSHM facilities for meetings, trainings, and events.
Marketing & Campaigns
- Design and implement an online and offline marketing campaign to enhance visibility of the hub and its services.
- Ensure that all marketing content is localized to resonate with Mombasa’s entrepreneurial and youth demographic.
- Tailor online campaigns to platforms relevant to the local market, including WhatsApp, TikTok, Facebook, Instagram, and LinkedIn, alongside offline outreach such as flyers, activations, and ecosystem events.
- Review and improve marketing materials (flyers, brochures, digital content) ensuring brand consistency.
- Manage digital outreach (social media, email campaigns, online ads) to generate quality leads with WSHM resources.
Partnership Development
- Develop and initiate a partnership framework with corporates, other entrepreneurial support organizations, NGOs, and CBOs.
- Co-create and co-implement events with key partners that drive visibility and foot traffic to the hub.
- Position the hub as a key ecosystem player in Mombasa.
Reporting & Accountability
- Provide weekly progress updates to the Country Director.
- Track, analyze, and report KPIs (leads, conversions, occupancy rates, revenue growth, partnerships signed).
- Recommend adjustments to strategies to meet targets.
Deliverables / Targets
- At least 60% occupancy of coworking space by end of consultancy.
- At least 4 private offices leased.
- At least 58 confirmed new event/meeting room bookings.
- At least 3 partnerships initiated with corporates/NGOs/CBOs, with co-implemented event concepts.
- A marketing campaign report, including analytics and conversion data.
Expertise and Qualifications
We are looking for the following expertise and qualifications:
- Bachelors degree in marketing, Business Administration, Communications, or a related field.
- Proven sales and business development experience, preferably in coworking, real estate, or B2B services.
- Strong digital marketing and campaign execution skills (social media, email, online ads).
- Proficiency in graphic design tools (e.g., Canva, Adobe Suite).
- Experience using CRM systems and project management tools (e.g., Nexudus, Asana, HubSpot, Trello).
- Excellent communication, negotiation, and client management skills.
- Experience working with corporates, NGOs, and community-based organizations.
- Familiarity with the Mombasa entrepreneurship and business ecosystem is an advantage.
- Fluency in English and Swahili
- Entrepreneurial, adaptable, and capable of taking initiative.
How to Apply
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