Sales Executive Job EAGM

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Sales Executive – Food Service (HORECA)

Company: EAGM

Location: Coast Region, Kenya

Employment Type: Full-Time

About Us

EAGM is East Africa’s leading supplier and distributor serving the food service and hospitality industry across Kenya, Uganda and Tanzania.

We work closely with hotels, restaurants, cafés, catering companies, and institutional clients, providing high-quality products supported by strong service, partnerships, and execution excellence.

We are looking for a driven and relationship-oriented Sales Executive for our Food Service Division to strengthen our presence in the HORECA and B2B segment. This role is field-focused and requires someone who understands the dynamics of the hospitality industry, procurement cycles, and long-term customer partnerships.

Key Responsibilities

Sales & Business Development

• Drive sales growth within the food service (HORECA) and B2B customer base in the Coast region and assigned territories.
• Identify, develop, and onboard new hotel, restaurant, café, catering, and institutional clients.
• Grow existing accounts through range expansion, upselling, and improved distribution.
• Execute sales targets, volume objectives, and strategic priorities in line with company goals.

Customer Relationship Management

• Build and maintain strong, long-term relationships with chefs, procurement teams, F&B managers, owners, and key decision-makers.
• Act as a trusted, relationship-oriented partner by understanding customer needs and recommending suitable product solutions.
• Ensure high levels of customer satisfaction through proactive follow-ups and effective issue resolution in collaboration with internal teams.

Field Sales & Market Execution

• Conduct regular field visits across the Coast region and periodic travel for sales calls, customer meetings, and market development.
• Strong knowledge of the region to plan effective routes and identify growth opportunities.
• Use strong research skills to identify prospective customers, understand market segments, and track industry trends.
• Monitor market activity, competitor pricing, promotions, and product presence, and feed insights back into the business.

Performance Management, Reporting & Systems

• Accurately manage orders, quotations, and customer data using ERP/CRM systems (e.g. Odoo, Zoho, or similar).
• Maintain an up-to-date and structured sales pipeline, including lead generation and conversion tracking.
• Track and report on key KPIs, including:
  • New accounts opened
  • Growth within existing accounts
  • Product range expansion
  • Customer coverage and visit frequency
• Submit weekly activity reports, monthly performance reviews, and accurate sales forecasts.
• Use data and analytics to identify trends, optimise performance, and proactively highlight risks and opportunities.

Cross-Functional Collaboration

• Work closely with operations, finance, marketing, and supply chain teams to ensure seamless order fulfilment and customer satisfaction.
• Contribute to a collaborative, performance-driven team culture.

Requirements

• Diploma or degree in Sales, Marketing, Business Management, or a related field.
• Minimum 2 – 3 years’ experience in B2B sales within the HORECA / food service industry (required).
• Proven track record of meeting or exceeding sales targets in a field sales role.
• Strong knowledge of the Coast region market, including key hospitality players, routes, and market dynamics.
• Established network within hotels, restaurants, cafés, or catering businesses in the Coast region is a strong advantage.
• Strong understanding of hospitality operations and procurement processes.
• Experience using ERP or CRM systems such as Odoo, Zoho, or similar.
• Strong analytical skills with the ability to interpret sales data and translate insights into action (preferred).
• Relationship-oriented with excellent communication, negotiation, and stakeholder management skills.
• Self-motivated, disciplined, and performance-driven with strong time management skills.
• Comfortable with technology and quick to adopt new digital tools.
• Valid driving license and willingness to travel extensively for field sales.

What We Offer

• Opportunity to work in a dynamic and growing food service business.
• Exposure to leading hospitality and institutional clients across Kenya.
• A performance-driven environment with room for growth and career progression.
• Supportive team culture with strong collaboration across departments.

How to Apply

Send your CV, portfolio (if available), and a brief cover letter to careers@eagm.com with the subject “Sales Executive – FS Coast”.

Application Deadline: 31st March 2026