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Product Marketing Manager Job Canonical
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As a product marketing manager, you will:
- Develop and execute go-to-market (GTM) strategies for a range of products.
- Lead messaging and positioning efforts ensuring our products stand out in a competitive market.
- Lead content planning with product managers —from website copy to whitepapers, blogs, and sales enablement materials.
- Collaborate on marketing campaigns, partnering with regional marketing teams to execute integrated campaigns that drive pipeline growth.
- Launch new products and features, leading cross-functional teams to drive awareness and adoption.
- Run competitive analysis, staying ahead of market trends and evolving our positioning accordingly.
- Support the customer success team on driving customer engagement and growth, working on strategies to upsell and cross-sell across our customer base.
- Plan and execute global events, live webinars, and community meetups that align with our GTM priorities.
What We Are Looking For In You
- A passion for technology and open source—you get excited about innovation, software, and community-driven development.
- Strong storytelling skills—you know how to craft messaging that resonates with both technical and business audiences.
- Growth mindset—someone who thrives on experimentation, learning, and continuous improvement.
- Excellent communication skills, both written and verbal.
Nice-to-have Skills
- Data-driven mindset, using insights to refine strategies and improve performance.
- Experience in product marketing for enterprise software, cloud, DevOps, or open-source solutions.
- Experience with demand generation, understanding how to translate GTM strategies into pipeline growth.
- Comfort working cross-functionally with product, sales, partners, and marketing teams.
How to Apply
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