Marketing Manager-FMCG Job (150-289K)

Communication Jobs.

Roles and Responsibilities

Strategic Marketing Leadership

• Develop and implement the company’s marketing strategy aligned with business objectives.
• Collaborate with leadership to shape brand positioning for the bakery and confectionery product range.
• Translate business needs into clear marketing briefs and guide strategic decision-making across ATL, BTL, digital, and retail channels.

Campaign & Project Oversight

• Coordinate with the Marketing Agency on creative development, social media management, and execution of ATL/BTL campaigns.
• Ensure briefs are clear, timelines are met, and internal feedback loops are quick and constructive.
• Manage marketing calendars, campaign tracking, and performance reporting.

Brand Stewardship & Content Oversight

• Maintain brand consistency across all touchpoints (packaging, POS, social, advertising).
• Review and approve agency-provided creatives and content for accuracy and impact.
• Ensure compliance with legal and brand guidelines.

Research & Insights

• Lead consumer and competitor research efforts with support from the agency or external providers.
• Analyze market trends, campaign performance, and customer feedback to guide future strategies and innovations
• Identify growth opportunities based on changing consumption habits, nutritional needs, and health trends as well as keeping abreast of competitor activities.

Trade & Shopper Marketing

• Align with sales and retail partners to create effective in-store promotions, tastings, and shelf activation programmes.
• Develop shopper marketing toolkits that enhance product visibility, trial, and impulse buys in supermarkets and convenience stores.
• Ensure packaging and communication reflect freshness, nutrition, convenience, or indulgence – based on the category need.

Budgeting & Performance Management

• Monitor marketing spend and campaign ROI across all initiatives.
• Approve production budgets and agency costs within allocated marketing budgets.
• Track agency SLA deliverables and enforce accountability.

Experience & Qualifications

• Bachelor’s degree in Marketing, Business, or related field (MBA is a plus).
• 5–8 years’ marketing experience in FMCG, preferably food/beverage.
• Prior experience in managing agencies and brand campaigns across digital, ATL, and in-store.
• Knowledge of retail environments and consumer behaviour in Kenya.
• Highly organized with project management experience.

How to Apply

Click Here to Apply