Marketing & Branding Executive Job ELARABY Group

Marketing & Branding Executive Job

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About the job

Job Purpose:

• Empowering the sales team to achieve their sales targets and increase the company’s market share by providing marketing support that strengthens the positioning of ELARABY’s brands in the target markets, enhances their mental presence among customers, and fosters customer loyalty.

Responsibilities

• Analyze current market conditions to assess the need for adjusting existing business strategies in line with emerging changes
• Conduct benchmarking to evaluate the competitive position and the standing of competitors in the target markets
• Collect and analyze data to assess competitors’ brand positions, product specifications, pricing, and marketing activities
• Provides Brand Management HQ with insights on market realities and verifies the existence of any registered trademarks bearing the name “Tornado” or similar names
• Contribute to updating the brand positioning in the target markets
• Participate in determining the reference selling price for products in each market and building the cost structure per country
• Support the definition of warranty duration and terms for each product in coordination with Customer Service, Brand Management, and Cost Management, based on a deep understanding of market conditions
• Report on the status of competing brands in the market and supplies Brand Management HQ with all relevant data
• Monitor the performance of ElARABY owned brands in the market and provides Brand Management HQ with feedback regarding product quality, availability, price competitiveness, and after-sales service issues
• Provide recommendations regarding the proposed product line-up for the markets, as well as any new products required
• Share results of monitoring and implementation of the Brand Strategy in the country with Brand Management HQ, along with observations and recommendations
• Implement the Brand Strategy on the ground and provides feedback on its execution
• Ensure adherence to approved guidelines (dos and don’ts) in the execution of marketing activities
• Execute regional marketing campaigns, taking into account cultural and local differences in the country / oversees execution when handled by a third party
• Ensure execution of marketing campaigns and activities within the approved budget / monitors execution when outsourced to a third party
• Recommend advertising agencies to be engaged for executing local marketing activities
• Coordinate with the advertising agency in designing and building digital promotional content for the market
• Negotiate with distributors and retailers on appropriate product display spaces
• Propose suitable locations for outdoor and billboard advertising in the market and negotiates terms and costs with the agency
• Monitor and evaluates the effectiveness of marketing activities and campaigns on product performance in the market and their impact on achieved sales volumes

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communication, or related field
• 0-2 years of experience in brand marketing or consumer marketing, preferably in the electronics
• Experience in managing marketing agencies and running integrated campaigns
• Strong understanding of brand management and local market dynamic
• Analytical skills and the ability to turn market data into actionable insight
• Excellent project management and time management skill
• Fluent in English and Swahili
• Proficiency in Microsoft Office and digital marketing tools (e.g., Meta Ads, Google Ads, Canva, etc.
• Strong communication and interpersonal skill

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How to Apply

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