Head of Sales Job Milly Fruit Processors Limited; Picana

Head of Sales Job

This is a senior, revenue-owning role. The person will be responsible for driving sales across Milly’s three core product lines: mango pulp (B2B and export), Picana branded juices (retail/B2C), and dried fruit (B2B & B2C). They will build pipelines, close new clients, scale distribution, grow existing accounts (e.g., Britannia Uganda), and potentially build out a small sales network or agent structure.

Key Responsibilities:

• End-to-end sales ownership for mango pulp, Picana, and dried fruit
• Identify, qualify, and close new B2B and B2C customers (manufacturers, distributors, retailers, institutional buyers) Grow and deepen key existing accounts into reference clients
• Establish and manage regional distribution/partnerships (Uganda, Ethiopia, Rwanda, and beyond)
• Develop pricing, promotions, and seasonal push plans
• Forecasting, pipeline management, and performance reporting (CRM usage expected)
• Negotiate contracts and payment terms
• Coordinate with marketing and operations to ensure fulfillment and alignment

Required Profile:

• 5+ years in sales/commercial leadership within FMCG, food & beverage, or agro-processing
• Proven ability to sell both bulk ingredient products and branded consumer goods
• Strong network or experience in East African markets (especially Uganda, Ethiopia, Kenya) and exposure to export clients
• Deal structuring, negotiation, and pipeline management skills
• Comfortable with regional travel and hands-on business development
• CRM literate and results-oriented

Preferred / Differentiators:

• Experience selling certified food products (e.g., FSSC 22000)
• Track record building distributor or agent networks
• Multilingual (Swahili/English) or familiarity with regional buyer dynamics
• Success Metrics (KPIs):
• Revenue growth by product line
• New high-quality B2B/B2C accounts acquired
• Distribution footprint expansion
• Pipeline conversion rate
• Customer retention / repeat orders
• Margin / price realization improvements
• Role Urgency: High (within 2–3 weeks to begin interviews immediately.

How to Apply

Application / Contact: Send CV and brief summary of relevant wins to: commercial@millyfruits.com

Subject line: Head of Sales & Commercial Development – Application