Head of Sales & Distribution Job SnapStar Talent

Head of Sales & Distribution Job

The Head of Sales & Distribution will lead and execute the company’s sales and distribution strategy to drive revenue growth, strengthen customer relationships, and ensure timely, cost-efficient product delivery. The role will play a critical part in improving customer retention, optimizing route-to-market plans, and enhancing sales team capabilities through data-driven leadership and cross-departmental collaboration.

Budget : KSH. 300k-450k Gross

Roles and Responsibilities:

Sales Leadership & Customer Growth

• Develop and implement strategic sales plans that expand customer base and increase product reach.
• Lead efforts to improve customer retention, re-engage dormant accounts, and acquire new high-potential clients.
• Champion a data-driven culture, using sales analytics and customer insights to guide decisions and refine tactics.
• Set, monitor, and drive performance to achieve volume, value, and profitability targets.

Logistics & Distribution Oversight

• Ensure effective planning, order fulfilment, and distribution efficiency through route optimization and stock alignment.
• Collaborate with production and dispatch teams to deliver the right product, to the right customer, at the right time.
• Monitor delivery times, reduce costs, and minimize product returns or complaints.

Team Management & Development

• Build, lead, and coach a high-performance sales and logistics team focused on accountability and results.
• Define KPIs, review team performance regularly, and implement individual development plans.
• Promote a culture of ownership, innovation, and ethical conduct.

Cross-Functional Collaboration

• Work closely with finance, marketing, and supply chain to align on trade initiatives, pricing, and credit control.
• Lead regular strategy and review meetings to integrate market intelligence and respond to trends.

Customer Relationship Management

• Strengthen relationships with key customers, distributors, and retail partners through regular engagement and feedback mechanisms.
• Manage escalated issues, ensuring high levels of customer satisfaction and trust.

Compliance & Reporting

• Ensure compliance with internal controls, policies, and industry regulations.
• Prepare and present performance dashboards and insights to senior leadership on a monthly and quarterly basis.

Key Performance Indicators:

• Sales volume and revenue growth by region and channel
• Customer retention and satisfaction rate
• On-time in-full (OTIF) delivery rate
• Sales team performance vs. targets
• Forecast accuracy and demand planning
• Route efficiency and logistics cost management .

Qualifications and Skills.

• Bachelor’s degree in Business Administration, Sales, Marketing, or Logistics. A Master’s degree is an added advantage.
• 8+ years in progressive sales leadership, preferably in FMCG or food manufacturing, with at least 3 years managing both sales and logistics teams.
• Proven ability to lead customer-facing teams and deliver results under pressure.
• Strong grasp of CRM systems, route-to-market models, and sales data analysis tools.
• Demonstrated success in turning around sales performance and improving customer loyalty.
• Strategic planning & execution
• Data analytics & CRM utilization
• Leadership, coaching & motivation
• Negotiation & relationship building
• Route optimization & logistics efficiency
• Cross-functional communication

How to Apply

careers@snapstartalent.com