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Growth Marketing Lead – EMEA Job OffSec
Sales Jobs. OffSec Jobs
Duties And Responsibilities
Regional Marketing Ownership
- Lead and execute the regional marketing strategy for EMEA, focused on demand generation, campaign activation, and sales alignment.
- Work hand-in-hand with the EMEA Sales team to support pipeline growth, territory-specific programs, and ABM efforts.
- Collaborate with the Senior Manager of B2B Marketing Growth to design and execute impactful, campaign-driven programs tailored to EMEA audiences.
- Be the regional expert—surface competitive insights, local buyer behavior, and market opportunities.
Partner Marketing & Ecosystem Engagement
- Own EMEA partner marketing initiatives, collaborating with MSSPs, VARs, training centers, and alliances.
- Develop co-branded campaigns, manage joint event participation, and build scalable partner toolkits.
- Report on partner engagement and track ROI across initiatives.
Event Marketing & Community Chapter Growth
- Plan, execute, and optimize OffSec’s regional events strategy—including trade shows, regional field events, workshops, and partner activations.
- Collaborate with the Head of Global Communities & Events to launch and support local OffSec community chapters across key cities in EMEA.
- Own post-event workflows: lead capture, follow-up strategy, and comprehensive ROI reporting.
- Ensure all events embody OffSec’s brand and mission to grow the offensive mindset.
- Content, Copy, and Localization
- Write and adapt compelling copy for email, web, ads, and event promotion that speaks to regional audiences and adheres to OffSec’s voice.
- Collaborate with product marketing and design to develop high-impact regional content.
- Be agile in generating lightweight assets when needed.
Reporting & Optimization
- Use HubSpot, Salesforce, and analytics tools to track campaign and event performance from lead to revenue.
- Analyze and report on both campaign and event ROI regularly—optimize continuously based on funnel impact.
- Manage the EMEA marketing budget with precision and accountability.
Qualifications
- 4–6 years of experience in B2B regional marketing, with strong exposure to the EMEA market.
- Cybersecurity or SaaS industry experience is required—you understand the buyer, market dynamics, and sales cycle in technical verticals.
- Proven experience in field marketing, partner marketing, and event execution.
- Deep understanding of ROI measurement, pipeline influence, and lead lifecycle metrics.
- Hands-on experience with Salesforce, HubSpot, and marketing analytics platforms.
- Excellent copywriting skills and content localization know-how.
- Highly collaborative and self-directed; thrives in distributed, remote-first teams.
- Must live in the EMEA region.
How to Apply
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