Digital Marketing Specialist Job Sohubox Strategies

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Role Description

We are seeking for a cutting-edge Digital Marketing Specialist with 3-5 years of proven experience to lead the development and execution of a branded campaign designed to elevate Sohubox’s visibility and positioning across Africa and internationally. The successful candidate will lead the design and delivery of campaigns focused on social media and website to drive broad-based attention, engagement, and measurable impact on key performance indicators.

Key Responsibilities

• Develop and implement a comprehensive, creative digital marketing campaign aligned with Sohubox’s brand identity and strategic objectives.
• Build and enhance Sohubox’s digital footprint through targeted social media strategies and dynamic website content optimisation.
• Create compelling graphic design assets, digital content, and captivating copy that clearly communicate Sohubox’s unique value proposition.
• Utilise and deploy advanced AI-powered marketing tools to generate insightful analytics, personalised content, and impactful storytelling.
• Monitor, analyse, and report on campaign performance metrics using data-driven approaches to continuously refine strategy and demonstrate impact.
• Manage and optimise digital platforms to ensure consistent brand messaging and maximise audience reach.
• Collaborate closely with communications, strategy, creative, and technology teams to integrate marketing efforts cohesively.
• Stay at the forefront of digital marketing trends, especially in AI innovations, ensuring Sohubox leverages the latest technologies effectively.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, Business, or related fields is preferred.
• Professional certifications in Digital Marketing, Content Marketing, SEO, or AI applications in marketing (e.g., Google Digital Garage, HubSpot Academy, Hootsuite Social Marketing Certification) will be considered an advantage.
• 3 to 5 years of digital marketing experience with a solid track record of building brand visibility and positioning for organisations in Africa or related emerging markets.
• Proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Strong digital marketing skills, including expertise in social media management tools (e.g., Hootsuite, Buffer), website CMS (WordPress preferred), SEO, and Google Analytics.
• Exceptional copywriting and content development capabilities tailored for diverse digital platforms.
• Hands-on experience with cutting-edge AI marketing tools such as: ChatGPT/GPT-4 for intelligent content generation and copywriting; Canva’s AI features or Adobe Sensei for enhanced creative design; MarketMuse or Clearscope for AI-driven SEO content optimisation; Lumen5 or Synthesia for AI-powered video content creation; HubSpot or Salesforce Marketing Cloud integrated with AI for campaign automation and personalisation
• Ability to analyse key digital metrics (reach, engagement, conversion rates) and use insights to move the needle on brand awareness and audience growth.
• Strong project management and collaboration skills to work effectively with cross-functional teams.
• Knowledge of Africa’s digital landscape, online user behavior, and regional nuances across Anglophone, Francophone, and Lusophone markets is an advantage.

How to Apply

Please send your CV and portfolio demonstrating relevant experience in developing digital marketing campaigns (Mandatory) to: maingidavid254@gmail.com