Digital Marketing Manager Job Optica

Communication Jobs. Optica Ltd Jobs

Job Summary

Optica is looking for a highly motivated and experienced digital marketing manager to join our team. The ideal candidate will have 3+ years of experience in digital marketing, with a strong understanding of social media marketing, PPC (Google Ads), and influencer marketing. They will be responsible for developing and executing digital marketing campaigns, managing budgets, and tracking results.

Key Responsibilities

Develop, execute, and monitor Google Ads campaigns

• Responsible for fully handling all social media platforms, which includes creating social calendars and executing the schedule and posting of organic and paid posts Manage Meta Ads platform
• Identify and collaborate with influencers
• Working with graphic designer and photographer/videographer for all digital marketing content
• Liaising with various vendors needed for digital marketing works
• Using Google Analytics and other tools to monitor and report on all digital marketing efforts
• Providing frequent accurate reports with analysis and actionable insights
• Stay up to date with latest marketing trends
• Meeting deadlines and understanding what to prioritize
• Managing all internal marketing communications
• Experience: Minimum 3 years professional digital marketing experience and 6 years marketing experience.
• Salary: Ksh. 90,000 Gross

How to Apply

Email your application to hr.careers@optica.africa