Digital Marketing Manager Job Halcyon

Digital Marketing Manager Job

The Role:

We’re looking for a results-driven and analytical Digital Marketing Manager to lead digital campaign execution and optimization across channels to drive awareness, engagement, and pipeline. You will own paid media strategy, website optimization, SEO/SEM, and performance reporting. This role is ideal for a hands-on digital marketer who thrives on measurable impact, is fluent in B2B buying behavior, and understands how to engage both technical and business decision-makers.

Key Responsibilities:

Campaign Execution & Optimization

• Plan, launch, and manage multi-channel digital campaigns across paid search, paid social, display, retargeting, content syndication, and email.
• Continuously test and optimize ad copy, targeting, bidding strategies, and landing pages for performance and conversion.

Lead Generation & Funnel Optimization

• Drive qualified traffic and MQLs through digital programs aligned to buyer personas, industries, and sales segments.
• Partner with demand generation and sales to improve lead nurturing, scoring, and conversion at each funnel stage.

SEO/SEM & Website Performance

• Own strategy and execution for search engine optimization (SEO) and paid search (Google Ads/Bing) to maximize discoverability and intent capture.
• Collaborate with web, brand and content teams to improve site performance, UX, and conversion rate optimization (CRO).

Analytics & Reporting

• Monitor and analyze digital marketing KPIs using tools like Google Analytics, HubSpot/Marketo, Salesforce, and campaign dashboards.
• Deliver insights and recommendations to improve campaign performance, pipeline impact, and ROI.

Cross-Functional Collaboration

• Work closely with product marketing, content, and sales to align messaging, audience targeting, and campaign goals.
• Manage vendors, agencies, and platforms to scale execution where needed.

Experience:

• Experience with account-based marketing (ABM) and intent-based targeting.
• Familiarity with tools like 6sense, Demandbase, Metadata, or LinkedIn Matched Audiences.
• Understanding of SaaS metrics, pipeline contribution, and revenue marketing KPIs.
• Self-starter who thrives in fast-paced, high-growth environments.

Qualifications:

• 4–6 years of experience in digital marketing or demand generation, preferably in B2B tech or SaaS.
• Strong expertise in managing paid media channels (LinkedIn, Google Ads, programmatic, content syndication).
• Hands-on experience with marketing automation platforms (HubSpot, Marketo, or similar) and CRM tools (Salesforce).
• Proficiency in web analytics tools (Google Analytics, Looker, GA4) and A/B testing platforms.
• Solid understanding of B2B buyer journeys, segmentation, and content alignment.
• Excellent project management, analytical, and communication skills.
• Bachelor’s degree in Marketing, Business, or related field.

How to Apply

Click Here to Apply