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Digital Campaign Manager – Collections Job M-KOPA
Digital Campaign Manager – Collections Job. Media Jobs In Kenya
As part of our Repayments Product Group, you’ll be responsible for driving M-KOPA’s collections performance, supporting our mission of being a transformative financial partner. You’ll collaborate with product managers, credit analysts, and commercial operators across multiple countries.
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Responsibilities
- Developing and executing collections campaigns. Create and manage targeted collections campaigns, identify at-risk customer segments, and utilize various channels including SMS, in-app notifications, and social media to drive timely repayments.
- Conducting A/B testing. Plan and execute tests to optimize collection strategies and campaign effectiveness. Analyze results to make data-driven decisions and improve collection rates.
- Collaborate with our analysts to track and analyze campaign performance. Define core collection metrics and KPIs. Monitor campaign effectiveness, prepare performance reports, and provide actionable insights for improving collection rates.
- Optimizing collection journeys. Analyze customer data to identify barriers to payment and opportunities for improvement. Implement changes to collection workflows to increase payment rates.
- Collaborating cross-functionally. Work with credit, product, commercial, customer care, and analytics teams to align collection strategies with business objectives. Use customer feedback and data to improve collection effectiveness.
This is a fully remote role and will include travel across our different markets and working within the UTC -1 through UTC+3 time zones.
Qualifications
- 3+ years experience and track record in developing and executing digital campaigns
- Experience with collections management systems and customer segmentation strategies
- Proficiency in A/B testing and campaign optimization techniques
- Strong analytical skills
- Excellent communication and stakeholder management skills
- Ability to balance collection effectiveness with customer experience
- Experience working with diverse, distributed teams across multiple countries
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How to Apply
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