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Responsibilities
- Develop and execute hyper-localized brand strategies for Kenya. Lead market research to identify growth opportunities.
- Manage cross-functional brand team, fostering collaboration and innovation.
- Mentor local talent to build a high-performing team.
- Manage media relations with key Kenyan outlets and tech platforms.
- Create locally resonant press releases and e-PR content (English/Swahili).
- Handle crisis management, including product controversies and disputes.
- Plan and execute events like product launches, briefings, and CSR initiatives.
- Oversee end-to-end digital-first campaigns from ideation to ROI analysis.
- Partner with sales teams to ensure brand activations drive market share.
- Collaborate with HQ on global campaign localization for cultural relevance.
- Build relationships with local media, agencies, and Key Opinion Leaders (KOLs).
Requirements
- 5+ years in brand management or PR, preferably in tech/FMCG with a Kenya/East Africa focus.
- MBA in Marketing/Business.
- Deep understanding of Kenya’s marketing landscape, including consumer insight (media & content preference), resources in the industry (media, creative, digital).
- Existing network with local agencies is a plus.
- Work varied shifts, including weekends and holidays.
- Strong leadership skills with experience managing multicultural teams. Experience in digital transformation or omni-channel marketing.
- Crisis management skills (e.g., navigating competitive markets or PR challenges).
- Data-driven mindset with the ability to translate insights into strategies.
- Creative storytelling and flawless English/Swahili communication skills.
How to Apply
Send your CV to: hrsupport@peoplelink.co.ke/outsourcingsupport@peoplelink.co.ke with “Brand and PR manager” as the subject
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