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Assistant Deputy Director, Business Development, Tourism Product and Place Brands Job KTB
Assistant Deputy Director, Business Development, Tourism Product and Place Brands Job. Administration Jobs In Kenya
Grade: 4
Vacancies: 1
Job Description:
This role involves developing and managing initiatives that drive the growth and diversification of Kenya’s tourism products and enhance the visibility of place brands under KTB’s mandate.
Key Responsibilities:
- Lead the identification and packaging of tourism products that appeal to different market segments.
- Drive the development and promotion of thematic tourism circuits.
- Collaborate with counties and other partners to enhance destination branding efforts.
- Conduct product audits to ensure alignment with market needs and expectations.
- Propose and support public-private partnerships in tourism product development.
- Champion sustainability and inclusivity in tourism product innovation.
- Align tourism product development with KTB’s marketing strategies and campaigns.
- Monitor and evaluate the performance of tourism products and place branding initiatives.
Key Qualifications and Experiences
The ideal candidate must possess the following:
- Eight years (8) years’ relevant experience with three (3) years in a supervisory position and with three (3) years in Business Development
- Bachelor’s degree in Business Administration, Marketing or a relevant field;-ORBachelor’s degree in any field with a Diploma in Business Administration,Marketing
- Master’s degree in any of the following is an added advantage; Marketing,Tourism Management, Business Administration or its equivalent qualification from a recognized institution
- Member of a recognized professional body
- Management course lasting not less than four (4) week from a recognized institution
- Proficiency in computer applications
- Fulfilling the requirements of Chapter Six of the Constitution
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How to Apply
- Applications should reach us not later than 5:00pm (East African Time) on
- 30th June, 2025
- No hard copy applications will be accepted.
- Only short listed candidates shall be contacted.
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