Ever wonder why some people are good in digital marketing while others really struggle? Knowing how to use Google, post on social media, or run online ads is only the start. The real secret is having skills that help you…
Amina had eight years in marketing. She had launched digital marketing campaigns that actually moved numbers, managed budgets that would make some managers nervous, and built a brand presence for a mid-sized company in Nairobi from almost nothing into something…
Digital marketing helped James get a promotion that many people thought would go to someone else. He was not the most experienced person on his team. In fact, several colleagues had worked at the company longer than he had. Yet…
I want to tell you something that most people in my industry will not say out loud. A CV does not get you a job. It gets you a conversation. That is its only job. To make someone pick up…
Do you sometimes feel like you’re left behind in today’s fast-paced environment due to a lack of digital marketing skills? Today’s digital landscape keeps evolving, and it requires professionals who are adaptable to keep up with the changes and best…
Digital marketing is no longer just a skill for marketers or business owners. In 2026, it has become one of the most useful career skills for almost everyone. Even people already working full-time are trying to learn it. Why? Because…
Digital marketing works best when targeting is clear, intentional, and built around how real people think and act online. Many campaigns fail for a simple reason, the message reaches the wrong people. Or it shows up at the wrong time….
“I left my job to kickstart a career as a freelancer offering digital marketing services and make a name for myself, but I have been struggling to achieve success. I have limited experience in analytics, and I have been unable…
Digital marketing skills are becoming more important than ever in 2026. Everything is moving online. Businesses are competing for attention every single day. If the right skills are missing, it becomes hard to stand out. So what really matters now?…
We get a lot of calls about our short courses. People ask about PMP, Digital marketing and Project management. But there’s one question that comes up more than any other: “Do you offer an advanced Excel course?” It makes sense….
Digital marketing is one of those skills people talk about everywhere, yet very few explain what actually makes someone get hired and paid well in this field. Real skills that employers look for when scanning profiles, portfolios, and even in…
Do you sometimes feel left behind in today’s dynamic digital world? With new technologies and platforms emerging, but on your end, you struggle to keep up? That’s exactly how Sarah felt before signing up for our digital marketing class. She worked…
For years, Brenda, an administration assistant, had been using the same CV for every admin job. When responses slowed down, she decided to get expert help. Ruth, one of our CV experts, reviewed her CV, made it more targeted, and…
For years, Brenda, an administration assistant, had been using the same CV for every admin job. When responses slowed down, she decided to get expert help. Ruth, one of our CV experts, reviewed her CV, made it more targeted, and…
Six years ago, during the quarantine period, Ella started her crocheting business. She began creating handmade crochet ideas with nothing but passion and a TikTok account. When she began her small business, orders started coming in. Friends, family, and local…
Digital marketing is becoming a must-have skill today and for a good reason. Now imagine this, you’ve been working in social media for five years. No promotion and no progress. Just the same routine, day after day. It’s frustrating. You…
Digital marketing training is becoming more important every day as the marketing world keeps shifting with new tools, platforms, and strategies. Most professionals in various field are trying to keep up! A lot of professionals I talk to wonder if…
Hiring trends in Kenya have changed, quietly but drastically. Employers are no longer impressed by titles alone. They want professionals who can plan, coordinate, communicate, and deliver results without chaos. That’s exactly why the demand for project management certification in…
Technology is slowly changing everything in the workplace. While some professionals are still figuring out Facebook ads, industry leaders are building successful personal brands on platforms that didn’t even exist before COVID-19. The gap is slowly widening, and professionals need…
Most CVs nowadays look and sound the same, a list of duties, education, and “responsible for” statements that could belong to anyone. Yet, in today’s job market, that kind of CV won’t get you noticed and definitely won’t get you…