How To Remain An Effective BTL Company Through Quality Staff

Every employer is always looking to hire the best staff for their organization to drive their goal and mission. When being in the front line of managing other people’s brand, there is a lot of pressure to deliver on expectations and this is where your staff come into play.

When marketing an organization’s brand, say EABL for example, your staff conducting the promotion are representing EABL brand at large. Your staff should then be able to come up with creative ideas and implement them. In order to achieve this, there is a need to understand employee traits that are right for your organization and recognize them in candidates. This will help improve your recruitment process.

What qualities should you look out for when hiring BTL staff?

1.Creativity and tech savvy

Creativity is one of the most popular qualities hiring managers in the BTL industry should look out for in candidates. In coming up with a marketing strategy for heavyweight companies such as EABL, Safaricom or an upcoming company, you will need staff that is creative so as to come up with strategies that will attract the identified target audience of a product/service and drives sales.

A creative and tech-savvy staff will be able to come up with innovative campaigns by deciding on the goals and objectives, and seeing them through from a goal to implementation. They will ensure the campaign gets the best coverage in all platforms available to achieve its goals.

2.Goal oriented

Hiring staff members who are goal oriented means that you will deliver that which is expected and even surpass it. A goal oriented staff member will be able to come up with goals that speak to the cause of the campaign.

The staff you hire should be able to understand the properties of the product, customer needs and what the brand competitors are doing and top it. A goal oriented person will be able to see that campaign targets are met, be it sales, leaflet distribution, or customer engagements.

3.Dependable

Dependability can make all the difference between a candidate who will follow through with their tasks and those who can’t. Hiring a candidate who shows commitment to completing tasks on time as assigned is an asset for your organization. This trait is especially important when you are conducting a campaign. You will want it to be successful by having a person you are certain will see it through.

Product or service campaigns involve a lot of movement from town to town or county to country for implementation, having a staff who is dependable to deliver no matter the location should be your guide when hiring.

4.Positive Attitude

A positive attitude has endless benefits for an employee, colleagues and the organization. BTL staff are on the forefront in customer engagement and a positive attitude will go a long way in making the campaign a success, as they are approachable and friendly.

A positive attitude is a hiring trait that every employer should look out for in a candidate, especially in the client facing roles. Positive attitude ensures that a staff is able to acknowledge their mistakes and move forward in a positive way.

5.Effective Communicator

Carrying out a camping entails different forms of implementation, such as tastings, gifting with the purchase and leaflet distribution, all which entails communication. Effective communication is a soft skill that employers should look out for when hiring staff.

This trait is especially important when engaging customers and clients one-on-one. You will need to have people who are effective communicators, and who understand the importance of it.

When hiring in the BTL industry, it’s important to stipulate the skills and attributes you need in your organization and develop methods to identify them during the interview process. Quality employees are key to the success of your organization as they will share your vision and work towards it.