Have you been struggling to sell your products and services? Do your consumers know where they can find your services through the internet?
One of the most promising forms of marketing is through the internet. In today’s business world, your customer will first check what other people say about your company before they decide to subscribe to your services.
Since previous consumers cannot stand outside of your business to give an account of how good or bad your services are, they do so over the internet – through reviews and comments to your posts on various platforms.
Having a strong website will solidify trust between you and your consumer. Many small and medium-sized enterprises do not take the time to create a website that appeals to the consumers.
As an SME, what should you include on your website? What factors should stand out on the website?
Here are a few ways you can make your website achieve its purpose –get potential customers and inform them about your services.
1. Consider that customer’s journey
As an SME, your website needs to be focused majorly on the customer. You need to envision the full process from when someone visits your website, to the moment they purchase your products.
If, for example, you’re running a grocery shop and have a website, your consideration of the customer’s cycle should be informing the reader on benefits of different organic products through blog posts and offering solutions to customers looking for a healthier choice.
Also, consider where the customer is; are they looking to physically buy products from your grocery shop or would they wish the products are delivered to them. Considering minute details such as the physical location of your customer could give you an edge over the competitors.
When you consider the location, you’ll then have to consider after-sales services such as delivery. If you cannot offer delivery to clients, you can partner with a third party and increase your value proposition.
2. Display your contact information severally
As a small enterprise, you need to constantly let your web visitors know you’re easily reachable. At the same time, you do not want to bombard the visitors on how they can reach you. This means finding a balance to show your doors are open without unexciting the customers.
You can include your contact information on various forms such as; having contact information at the bottom of the website, a Contact Us page, multiple customized forms on various pages, and social media icons.
Having your contact information and address openly displayed on the website adds to the customer’s trust in both our company and the products you deal in. They will purchase from you because they know they can easily reach you in case of a query.
3. Clear call to actions
Most visitors need to be guided and persuaded severally before they can purchase your products or services.
Often, visitors are cautious when approaching your business, especially during the first few interactions. They might need to see your call to action time and again before they can actually make an informed decision. Therefore, you need to constantly persuade them. However, you should not make them feel like they don’t have an option. Some of the ways you can display a call to action include;
- Call us today to discuss the recruitment process
- Fill out the form below and we will call you with more information
- Call us at +254 718 610023 and get a free quotation
All these calls to actions have a direct benefit to the customer. Do not use ‘force words’ such as ‘must call us today’ to convince the customer to reach out to you. Such a tactic will likely result in them moving to a platform they feel they have more control.
4. Clean and easy to navigate website
Finally, think about what information a client needs and how visible the information is. Let your website display be clean and easy to navigate. A professional website adds the customer’s confidence in your services. It also directly increases the chances of you selling your product as the visitor can clearly see it.