Senior BDM Retail Wealth- FX & Fixed Income Job NCBA

Looking for a sales & marketing job in Kenya? NCBA Group is recruiting a Senior Business Development Manager for Retail Wealth – FX & Fixed Income. Based in Nairobi, the role requires extensive experience in treasury sales, wealth management, and distribution.

Job Purpose Statement

The main purpose of this role is to drive the distribution of FX & Fixed income solutions. The role holder ensure the end-to-end management and growth of retail wealth solutions by owning the Sales customer journey, supporting business by preparing proposals, feedback management on wealth products, commercialization, and continuous enhancement of investment offerings. The role focuses on accelerating business growth through client acquisition, portfolio deepening, and market expansion, while equipping Relationship Managers and frontline teams with the knowledge, tools, and training required to effectively position and deliver wealth solutions. This is achieved through data-driven insights, strong stakeholder collaboration, and disciplined governance within a dynamic regulatory environment. The role will also be the bridge between the bank and our Product Houses (NCBA Investment Bank & Global Markets)

Responsibilities

Business Development   50%

• Drive growth of the bank’s wealth business by leading the distribution of foreign exchange and fixed-income products, including bonds, treasury bills, commercial papers, and private placements.
• Expand the retail wealth portfolio through customer acquisition, retention, and increased product utilization while promoting wealth solutions aligned to customer goals and risk profiles.
• Leverage data analytics to monitor business performance, identify growth opportunities, and improve customer engagement.
• Grow assets under management (AUM), deposits, lending balances, fee income, market share, and customer profitability through cross-selling, upselling, and new-to-product initiatives.
• Achieve agreed financial targets and deepen customer wallet share through strategic partnerships, referrals, events, and collaboration with Retail Segments, Branches, and Product Houses.
• Promote digital adoption and enhance customer engagement to support sustainable business growth.

Product Lifecycle Management 20%

• Support the development, enhancement, and delivery of wealth and investment solutions by identifying customer needs, market opportunities, and product improvement initiatives.
• Act as the key liaison between Product Houses and internal stakeholders, including Risk, Operations, Digital Banking, Marketing, Finance, and other business units, to ensure successful implementation of wealth projects and business-as-usual initiatives.
• Manage the product lifecycle from ideation and requirements gathering through launch and continuous improvement.
• Analyze customer behavior, feedback, market trends, and competitor activities to optimize product offerings, improve retention, and strengthen the bank’s competitive position.
• Partner with marketing teams to design campaigns that drive product awareness, acquisition, and customer engagement.

Portfolio Management  10%

• Monitor portfolio performance and conduct regular client portfolio reviews to ensure alignment with customer objectives and investment strategies.
• Maintain portfolio quality for wealth lending solutions, identify opportunities for non-funded income growth, and proactively originate cross-sell opportunities across the wealth portfolio.
• Monitor exposure to market volatility and downside risks, ensure portfolio information is accurately maintained within CRM systems, and support relationship teams in unlocking greater value from customer portfolios.

Risk Management & Governance 10%

• Ensure compliance with customer risk profiling requirements, suitability standards, and all internal policies and regulatory obligations.
• Maintain adherence to KYC, AML, operational, credit, reputational, and conduct risk requirements.
• Ensure investments remain within approved risk parameters, customer disclosures and documentation are complete, and all recommendations are delivered in line with fiduciary responsibilities and regulatory expectations.

Training & Capability Development 10%

• Build frontline capability by ensuring completion of CMA certification and participation in the NCBA Wealth Bootcamp.
• Develop training programs, toolkits, and learning materials to support strategic partnerships and product initiatives.
• Conduct regular refresher training for branch teams on wealth solutions, promote continuous professional development, and ensure compliance with HR policies and organizational learning requirements.

Job Specifications

• Academic Qualifications    Bachelor’s degree in a business-related field is required. Professional qualifications such as CISI, CIFA, or CFA are advantageous, while a Master’s degree will be an added benefit.
• Desired Experience    Up to 10 years of experience in commercial or retail banking, sales, and lending, including at least 4 years in a management role within a comparable organization. Strong knowledge of wealth management, banking products and services, industry regulations, and commercial banking practices is essential

How to Apply

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