Marketing & Brand Experience Coordinator Job Calltronix

Communication Jobs. Calltronix Jobs

Position Objective:

The Marketing & Brand Experience Coordinator develops and manages integrated marketing, communication, and brand strategies across Calltronix, KatiCRM, and Jump Xtreme. The role ensures a consistent brand identity, strengthens client and employee engagement, and drives digital visibility through creative campaigns, social media, and impactful storytelling aligned with organizational goals.

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Roles & Responsibilities:

Brand Management and Strategy

• Develop and execute integrated brand strategies to strengthen visibility, consistency, and positioning for all company brands.
• Ensure all marketing materials, messages, and visuals align with corporate brand guidelines and values.
• Conduct regular market and competitor analysis to identify growth opportunities and evolving audience preferences.
• Collaborate with leadership to refine brand voice, messaging, and identity across departments and communication channels.
• Champion the overall brand experience, ensuring consistent representation across client interactions, staff touchpoints, and public engagement.

Marketing Campaigns and Communications

• Plan, manage, and execute multi-channel marketing campaigns, including digital, print, and experiential initiatives.
• Develop and maintain annual and quarterly marketing calendars with measurable goals and timelines.
• Oversee campaign execution for key events such as product launches, client summits, and partnership activations.
• Manage both internal and external communication initiatives to ensure cohesive and professional messaging.
• Identify and coordinate events and sponsorship opportunities that strengthen brand reputation and customer engagement.
• Seek out and organize event opportunities that elevate brand presence and connect Calltronix and Kati CRM with key audiences.

Processes and Governance Office

Digital and Social Media Management

• Lead social media strategy, content creation, scheduling, and publishing for all company brands across relevant platforms.
• Maintain a consistent posting calendar to drive engagement, visibility, and community growth.
• Collaborate with HR and department heads to promote employee engagement initiatives, staff achievements, and company culture across digital channels.
• Create engaging content to promote client relationships, success stories, and testimonials, strengthening the company’s brand credibility.
• Monitor and analyse social media performance metrics, providing data-driven insights for content optimization.
• Stay up to date with social media trends, tools, and best practices to ensure continuous improvement in online engagement and reach.

Graphic Design and Creative Development

• Design and produce marketing and promotional materials, including digital graphics, print collateral, event branding, and corporate signage.
• Collaborate with internal teams to develop creative concepts that support campaigns, business goals, and product launches.
• Ensure a cohesive and professional visual identity across all communication platforms.
• Work with HR to design branded job advertisements, employee recognition posts, and recruitment visuals for social media.

Reporting and Analytics

• Prepare and present bi-weekly analytical reports across all platforms and visual dashboards, offering insights and recommendations that enable informed, data-driven decisions by management.
• Provide insights and actionable recommendations to inform strategic decisions and optimize future campaigns.
• Track KPIs such as engagement rates, reach, lead conversions, and campaign ROI.

Internal Communication.

Partner with People OPs to develop, review, and disseminate internal communications in alignment with approved channels, processes, and company standards.

Recruitment Criteria

Required Experience:

• Minimum of 1 year of experience in marketing, brand management, or communications, preferably within a fast-paced corporate, agency, or technology environment.
• Proven experience managing multi-channel campaigns, social media strategy, and brand development projects.
• Experience in B2B and B2C marketing will be an added advantage.

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How to Apply

Click Here to Apply