Area Sales Representative Job Mastering Business Growth Mombasa, Kenya
Job Summary
As Area Sales Representative for the Mombasa region, you will drive sales and brand visibility for home appliances and consumer electronics across a defined territory. You will manage a network of retail outlets, offline distributors, and key accounts — achieving volume and revenue targets, executing trade campaigns, training retail staff, ensuring product visibility, and reporting market intelligence to the Head of Sales. This is a high-autonomy, field-first role for a self-driven sales professional who thrives on the road.
Key Responsibilities
Territory Sales & Business Development
- Identify, onboard, and manage new retail partners, distributors, and key accounts in the territory
- Achieve monthly, quarterly, and annual sales volume and revenue targets for the company’s products
- Execute trade promotions, product launches, and seasonal campaigns
Retailer & Outlet Management
- Conduct regular visits to retailers — check stock levels, display quality, and demo unit functionality
- Train retail sales staff on the company’s product features, benefits, and objection handling
- Resolve retailer and customer complaints promptly; escalate complex issues to Head of Sales
Merchandising & Brand Visibility
- Ensure all products are displayed per the company’s visual merchandising standards
- Install and maintain POS materials (posters, shelf talkers, banners) in high-traffic outlet areas
- Report and coordinate correction of damaged or non-compliant displays
Reporting & Market Intelligence
- Submit daily/weekly sales reports, visit logs, and expense reports via CRM and MS Office
- Monitor competitor pricing, promotions, and new product launches — provide weekly updates
- Track consumer buying patterns, fast-moving and slow-moving SKUs across the territory
Collections & Administrative Compliance
- Collect payments from credit-approved retailers per agreed terms; reconcile cheques and MPESA
- Maintain accurate records of orders, deliveries, returns, and claims
- Comply with company sales policies, pricing guidelines, and code of conduct
Qualifications & Experience
Education
- Diploma or Bachelor’s degree in Business Administration, Marketing, Sales, or related field
Experience
- Minimum 2–4 years of proven field sales experience in home appliances, consumer electronics, or FMCG
- Valid driving licence and familiarity with the region
Required Skills & Competencies
Technical Skills
- Proficient in CRM software, MS Excel, and mobile sales applications
Soft Skills
- Strong verbal communication, negotiation, and relationship-building skills
- Able to work independently in the field with minimal supervision
Preferred Industry Experience
- Existing retailer or distributor network in electronics or appliances in Mombasa
- Experience using route-to-market (RTM) or distributor management systems
- Knowledge of local languages spoken in the territory
How to Apply
🎯 Before You Apply For this Job.
This job will attract 1000+ applicants.
Many qualified professionals will miss out on getting shortlisted and interviews — not because they lack experience, but because their CV doesn’t clearly show how they fit this specific job.
🎯 Want to get an interview fast? Customize your CV specifically for this job.
Using the same CV for every application will not get you interviews.
Contact Rose our client service manager and together with our recruiters she will review your CV and show you exactly how to improve it for the job you are targeting. Click Here For Us To Customize Your CV For This Job Opportunity
Is your AI CV not getting you interviews? Click Here To Get A Professionally Written CV
⭐ 5-Star Reviews. Job Seeker Testimonials: Professionals Who Got Jobs Through Corporate Staffing
Since 2011, Kenyan professionals have trusted Corporate Staffing Services to help them secure employment with leading employers in Kenya and beyond. Read testimonials from candidates who have experienced our recruitment process firsthand and successfully gotten hired through our recruitment services.You Could Be Our Next Success Story. Read Success Stories From Professionals Who Landed Jobs Through Corporate Staffing
Jobs Managed by Our Recruitment Team
The vacancies below are managed directly by the Corporate Staffing recruitment team on behalf of our clients. Review the job advert, then submit your application through our recruitment team for consideration.
Browse Other Jobs Posted Today
Explore the latest job opportunities posted now. Apply early to maximize your chances, as many employers begin reviewing applications as soon as suitable candidates apply.