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What tactics should I use to achieve success in digital marketing? How can I develop a digital marketing strategy that aligns with my goals as a professional? How can I enhance my digital marketing efforts and adapt to changes in…
Lucy, a marketing executive, depended on traditional marketing strategies while working in the service industry. That resulted in struggling to generate quality leads, failure to establish, maintain a strong online presence, and ineffective targeting and engagement with the target audience….
Among the questions that I usually receive from professionals include; “How can I achieve career freedom, or how can I kickstart a career that will be flexible for me.” Moses wanted to try out something new by starting a company…
A great CV is a marketing document that provides an opportunity for job seekers to market themselves to potential employers and highlight why they are right for the role. The job market is very competitive and having an updated resume…
I am neither a sales, marketing nor communication professional but I would like to enhance my visibility as a business owner. Which course should I pursue to ensure that I succeed in the competitive market? This was one of the…
“I have the skills and experience. But finding a job that will take me to the next level in my career has been difficult. I know my value, but I cannot express it in the best way in interviews; thus,…
If you have been looking for digital marketing jobs then you must have realized that a certificate is one of the requirements that employers list as the most preferred. Jane, a marketing professional, gathered relevant experience in several industries but…
A good number of prospects who sign up for the digital market online course at CSS are motivated by a desire to pursue their passion and turn it into a career that they have always wanted to explore. Mark had…
Peter recently called us requesting to speak to a recruiter. He was frustrated that he had been struggling to get digital marketing roles despite believing he met the requirements that employers were looking for. He wanted to understand what employers…
I worked with Robin, a marketing executive in the same company but he was in a different department. He executed various marketing campaigns effectively but when I advised him to invest in a digital marketing course, but he was used…
If there is one thing that I have observed is that, most of the activities have been digitized from shopping, and working to learn. The job search process has not been spared or left behind with the technology either because…
In the modern era of digital technology, digital marketing is becoming competitive which requires professionals to upgrade their skills to stay ahead of the curve. If you observe human behavior over the past years, you will realize that many people…
When graduates take up their first job, they realize the difference between knowledge gained in the course and real-world experience in the work. The best way to learn the essential skills is by signing up for short courses for example…
I used to think that digital marketing is very hard before I learned the hidden secrets. It is not even the secrets but just revolution in the playground of marketing. “I am a communication professional looking forward to transitioning to…
Consumer businesses across the world have had their fair share in the digital shift experienced in the past few years. Among the most challenged are starters who are looking to find a footing in the digital space and gain loyal…
In a professional CV, some things simply don’t belong to it, and including them makes it easy to be knocked out before it gets a thorough review. You may be thinking that by providing some information, you are giving the…
Most professionals spend the first month of the year setting career goals. If you are new in the digital marketing world or you want to kickstart your career in digital marketing, this is the best time to start. Most of…
The last quarter of the year is here packed with events, black Friday offers, and big holidays. During this festive season, most businesses generate more revenue than in the other months especially those with effective digital marketing strategies. When your…
As the festive season approaches, most businesses anticipate increased purchases hence an increase in revenue. However, is your business positioned for the season? Professionals that have gone through sales training will tell you that there are essential steps that a…
I know most professionals desire to make money with digital marketing and since we are in the era of information and technology, it is easy to achieve that in the comfort of your home. Lydia recently emailed me that despite…
A career in digital marketing is exciting because it is dynamic and evolving as different platforms are introduced. While traditional marketing focuses on the use of traditional media like magazines and newspapers, digital marketing uses digital media for example social…
The biggest piece of advice that Grace, the recruitment manager at CSS usually give to job seekers is to understand the tips for writing a professional CV. It’s great and generally true but there are some cases when job seekers…
Unlike traditional sales, telesales involves connecting with potential and existing customers through the phone. Most marketers transitioning to telemarketing lack the appropriate skills for the job. This is why refresher telesales training for your team will help achieve your marketing…
Do you ask yourself whether the digital marketing profession is the best decision? Does the idea of creating a marketing campaign, developing PPC strategies excites you, and do you love developing engaging content? If your answers are ‘yes’ then following…
If you are a digital marketer, you will realize that the industry is fast and unrelenting which requires you to be on you to think on your feet. For you to thrive and advance in the digital marketing world as…
“I came across the role of a project coordinator, applied, and was called for an interview. I was surprised to be asked if I was familiar with Microsoft Excel sheets. Of course, I have never seen the need to gain…
The digital world is the center of most activities because so many people are shop, do various transactions, and work online. Many companies are investing in digital marketing for them to stay relevant in customers’ minds, build a profitable brand,…
I used to apply for many jobs without success but I didn’t know that it was underselling me. I had relevant skills and experience but I didn’t know how to present well. In the process of seeking help, I met…
How do I write a CV that gets me an interview and ultimately a job? How do I write a CV that shouts “hire me” when I am right for the role? These and many others are among the questions…
The key to writing a top-notch CV is to understand how to structure it and market your skills and experience in a way that will grab the attention of the employer. Crafting a perfect one through professional CV writing does…
Did you know that 65% of businesses have accelerated their digital marketing due to the Covid-19 pandemic? Initially, people thought digital marketing was difficult until its secret was revealed. In fact, it is not even a secret; it is just…
How often should I update my CV? This is a question that I kept asking myself for several years. After being employed for many years in the service industry, I loved my job and I felt comfortable but updating my…
Which most sought digital marketing skills should I master this year? What skills do I need to be a digital marketer? Which top skills are required to be an expert in digital marketing? Or which skills do I need to…
Imagine you’re the HR manager and you receive a CV from an applicant. Which section will you check first? If your guess is work experience, then you are right. If you notice the relevant experience, and keywords connected to what…
I was privileged to be on a panel of interviewers when we were looking for an IT Officer in our company. One of the questions was “why were you fired?” We had the best two candidates who made for the…
I read many articles that explained how to write a professional CV that stands out in a competitive job market but I didn’t know why most of my applications were rejected. I knew I met all the requirements and I…
Mercy, a career advisor at CSS and I discussed how to make a CV that impresses the employer and land a dream job. “Ann, a job seeker paid a visit to our office the previous month to inquire about our…
How many times have you attended interviews you had prepared well for knowing you would ace but you were turned down? This is what Nancy faced when she was interviewed for the client service executive role. Her answers were spot-on…
Why do professionals enroll in a digital marketing training or any other professional development? The answer is: to be competent in their work, develop new skills and take their career to the next level. I had a conversation with Morris,…
Effective communication is one of the main qualities that employers look out for during the interview, especially for the roles that will involve clients’ engagement. The way you walk, greet the interviewer, speak, and even how you direct your attention…