Lead, Consumer Products & Propositions Job Safaricom

Sales & Marketing Jobs, Safaricom Jobs.

Reporting to the Chief Consumer Business Officer , the role purpose is as highlighted below;

The Lead, Consumer Products and Propositions is accountable for shaping and delivering the end-to-end Consumer Product portfolio strategy within Safaricom’s Consumer Business, driving sustainable revenue growth, margin expansion, product convergence, and lifecycle value optimization across connectivity, terminals, digital services, and ecosystem offerings. In addition, the Lead translates the multi-year Consumer growth ambition into a cohesive, future-fit product architecture that integrates mobile connectivity revenue (mobile data, Voice, SMS, Okoa, digital services), and ecosystem partnerships into differentiated, customer centric propositions. The role ensures disciplined portfolio governance, AI-enabled hyper-personalization and monetization, and rapid product innovation in alignment with the broader Consumer Business strategy.

The Lead leads the product growth system, embedding convergence across product categories ,institutionalizing lifecycle management discipline, and ensuring that every product initiative contributes measurably to customer acquisition, ARPU uplift, churn reduction, digital adoption, and long-term customer lifetime value. Through strong cross-functional orchestration with Sales & Distribution, Brand & Marketing, CVM, Care & Experience, Technology, Finance, and Regulatory functions, the role ensures seamless execution from product ideation to market scale. 

The Lead further accelerates ecosystem expansion by integrating platform-based commercial models, strategic partnerships, and AI-driven personalization capabilities into the product portfolio, strengthening 
Safaricom’s position as a digital-first, customer-centric consumer brand.

Responsibilities

The Lead, Consumer Products and Propositions is strategically accountable for: 

• Product Portfolio Strategy & Convergence: Defining and governing a cohesive, future-ready product portfolio that integrates connectivity, digital services, and ecosystem partnerships into converged, value-led propositions aligned to Consumer Business growth priorities. 
• Product Revenue & Margin Performance: Owning product portfolio revenue, profitability, ARPU expansion, and lifecycle monetization within the Consumer Business P&L, ensuring disciplined pricing governance and commercial optimization.  
• Digital Ecosystem & Platform Integration: Designing and scaling platform-based product models and ecosystem partnerships that enhance customer stickiness, expand digital engagement, and drive 
  incremental revenue streams. 
• AI-Led Lifecycle & Personalization: Embedding predictive analytics, automation, and next-best-action frameworks into product journeys to enhance customer experience, reduce churn, and maximize lifetime value. 
• End-to-End Product Lifecycle Governance: Overseeing product ideation development, launch, optimization, and retirement through structured stage-gate processes that balance speed, quality, and commercial discipline. 
• Go-to-Market & Cross-Functional partnerships: Working together with Segments, Sales, Brand, CVM, Care, and Technology to deliver seamless, journey-led market launches and accelerated adoption curves.
• Product Operating Model & Capability Development: Building and leading high-performing product tribes and squads, embedding agile governance, data-driven decisioning, and strong commercial accountability.

Key accountabilities and decision ownership:  

Product Portfolio Strategy & Convergence 

• Define and continuously evolve a 3–5-year Consumer Product roadmap aligned to the Consumer Business strategy set by the Chief CBO. 
• Architect converged propositions integrating mobile data, GSM, fixed broadband, digital services, and fintech adjacencies into unified customer solutions. 
• Establish structured cross-product bundling frameworks to increase wallet share, stickiness, and lifetime value across segments. 
• Ensure segment-led convergence by aligning product architecture to Micro, SOHO, Home, Achievers, Aspirers, Strivers and Youth  customer needs. 
• Design single-billing and cross-product recognition capabilities in partnership with Technology and Commercial Management. 
• Lead structured portfolio rationalisation to retire low-value legacy products and reallocate capital to high-growth, converged offerings. 
• Embed AI-native design principles into new product categories to ensure automation, personalisation, and digital scalability from inception. 
• Provide strategic product input into Consumer Business planning cycles, ensuring alignment with sales, care, brand, and CVM growth levers. 
• Ensure adequate number planning, allocation, and assignment to drive customer acquisition, oversee numberlifecycle management, routing, network translation and work together with risk team to ensure compliance (Sim box fraud, identify misuse)

Product Revenue, Margin & Commercial Governance 

• Own product portfolio revenue and gross margin performance within the Consumer Business P&L framework. 
• Drive ARPU expansion through converged bundles, premium tiers, digital add-ons, and cross-sell orchestration. 
• Establish pricing governance models that protect margin integrity while remaining competitive and value-led. 
• Implement cross-portfolio revenue attribution models to measure incremental value from bundled and converged offers.
• Partner with Finance to ensure forecast accuracy, revenue predictability, and disciplined cost-toserve optimisation. 
• Lead corrective interventions for underperforming product lines, including pricing resets, bundle 
  redesign, or discontinuation. 
• Align commercial incentives within product tribes to revenue, adoption, and margin outcomes. 
• Chair product commercial review forums to ensure disciplined investment governance and ROI tracking.

Digital Ecosystem & Platform Integration 

• Design and scale platform-based commercial models integrating connectivity, content, fintech, and digital lifestyle services. 
• Structure and negotiate ecosystem partnerships that enhance product value propositions and incremental revenue streams. 
• Drive integration of third-party digital services into converged bundles through API-enabled architecture. 
• Ensure interoperability across platforms to enable seamless multi-service customer journeys. 
• Embed monetisation levers such as subscriptions, tiering, micro-payments, and loyalty-linked incentives. 
• Partner with M-PESA and fintech platforms to strengthen cross-service convergence. 
• Establish governance for partner onboarding, performance monitoring, and risk management within product ecosystem. 
• Continuously expand ecosystem footprint into adjacent verticals aligned to consumer lifestyle evolution.

Qualifications

• Bachelor’s degree in business administration, Economics, Marketing, Technology, Engineering, or related field from a recognized institution.
• MBA or relevant Master’s degree (e.g., Strategy, Finance, Technology Management, Digital Transformation) is highly desirable.
• Professional certifications in Product Management, Digital Strategy, Data Analytics, or Commercial Leadership are an added advantage.
• Minimum fifteen (15) years’ progressive experience in product management, commercial strategy, digital services, telecoms, or technology-led consumer businesses, with at least 5–7 years leading large, multi-category product portfolios at senior leadership level. 
• Proven track record of owning and delivering product portfolio revenue and margin performance at scale, including pricing governance, ARPU optimization, churn reduction, and lifecycle monetization. 

How to Apply

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