Digital Marketing Specialist The Jitu

Communication Jobs. The Jitu Jobs

Key responsibilities:

• Marketing Reports: Assist in preparing and analyzing marketing reports to track campaign performance, including PPC, SEO, and social media efforts. Provide insights and actionable recommendations to improve strategies.
• Digital Marketing: Contribute to the development and execution of digital marketing campaigns (SEO, PPC, content, and email marketing). Work with vendors and internal teams to ensure consistent and high-quality results.
• Vendor Relations: Join key calls and collaborate with SEO and PPC vendors to ensure optimal campaign performance. Monitor metrics and KPIs to evaluate ROI and effectiveness. Provide strategic recommendations for future actions.
• Website Management: Oversee the management of the website and updates needed. Send reminders on the need for additional photos or ways to enhance the speed and effectiveness of our website.
• Social Media Management: Oversee the social media calendar, ensuring content is aligned with brand goals and posted in a timely manner. Contribute creative ideas and content for social media platforms.
• Digital Asset Management: Manage, update, and organize digital assets (photos, graphics, video content) in line with our brand guidelines. Collaborate with the design team to ensure assets are on-brand and ready for use in campaigns.
• End-of-Project Gifts: Assist with the organization and distribution of end-of-project gifts to clients as part of our customer experience strategy.
• Brand Engagement: Ensure consistency across all digital marketing materials, messaging, and platforms in a way that strengthens and promotes our brand.
• Idea Generation & Creativity: Bring fresh and innovative ideas to the table to help improve our digital presence, marketing efforts, and client engagement strategies.

Key competencies/skills

• 2+ years of experience in digital marketing, social media management, or a related field.
• Strong knowledge of SEO, PPC, and social media platforms (Facebook, Instagram, LinkedIn, etc.).
• Experience with digital marketing tools such as Google Analytics, SEMrush, and social media management platforms.
• Strong organizational skills with the ability to manage multiple projects and deadlines.
• Familiarity with basic graphic design principles (experience with tools like Canva or Adobe Suite is a plus).
• Proficiency in Excel, including the use of formulas and graphs for reporting
• Ability to work US EST shift hours (night shifts for local time).

Preferred Qualifications & Experience

• Experience with email marketing platforms (Mailchimp, Constant Contact, etc.)
• Knowledge of the construction or home improvement industry is a plus.
• Experience managing vendor relationships or collaborating with external partners.
• Relocate to Nyeri, Kenya.

How to Apply

Click Here to Apply