Digital Marketing Manager Job

Communication Jobs. Pavago Jobs. Looking for a communication job in Kenya? Pavago is recruiting a Digital Marketing Manager position for a client. Proficiency in B2B marketing, demand generation, and campaign optimization is required.

About the Role

• At Pavago, one of our clients is hiring a Digital Marketing Manager to lead and scale the company’s B2B marketing strategy across the entire customer journey.
• This is not a coordinator role.
• You’ll own the complete marketing engine—from generating demand and building brand awareness to optimizing conversion funnels and driving measurable revenue growth.

You’ll work across:

• Demand generation
• Paid advertising
• SEO
• Social media
• Email marketing
• Outbound campaigns
• Partnerships
• Marketing analytics

This is a high-ownership role for a strategic marketer who enjoys building marketing systems while remaining hands-on with campaign execution and optimization.

If you’re passionate about growth, performance marketing, and turning marketing into measurable business results, this role is built for you.

Key Responsibilities

Marketing Strategy & Leadership

• Develop and execute a comprehensive B2B marketing strategy aligned with company growth objectives.
• Own the full marketing funnel, from awareness through customer acquisition and retention.
• Partner closely with leadership and sales to drive pipeline and revenue growth.
• Build, mentor, and manage internal marketing resources and external contractors.
• Identify opportunities to improve acquisition, conversion, retention, and customer lifetime value.

Multi-Channel Campaign Management

Lead and optimize campaigns across:

• Google Ads
• LinkedIn Ads
• Meta Ads
• SEO
• Email Marketing
• Outbound Campaigns
• Partnerships & Collaborations

You will:

• Manage campaign budgets to maximize ROI.
• Oversee messaging, positioning, and creative direction.
• Ensure consistent branding across every customer touchpoint.
• Continuously optimize campaign performance.

Demand Generation & Growth

• Launch campaigns that generate qualified leads and pipeline.
• Build scalable lead-generation systems.
• Improve landing pages and conversion funnels.
• Execute A/B testing across ads, emails, landing pages, and messaging.
• Collaborate with content, design, sales, and technical teams to execute growth initiatives.
• Continuously test new acquisition channels and marketing strategies.

Analytics & Performance Reporting

Track and optimize key marketing metrics, including:

• Marketing Qualified Leads (MQLs)
• Sales Qualified Leads (SQLs)
• Customer Acquisition Cost (CAC)
• Marketing ROI
• Website Traffic
• Conversion Rates
• Lead-to-Opportunity Conversion

You will:

• Build dashboards and executive reports.
• Present actionable insights and recommendations to leadership.
• Make data-driven decisions that improve marketing performance.

Requirements

Must-Have Qualifications

Experience

• 5+ years of experience in B2B marketing, growth marketing, or digital marketing leadership.

Experience leading marketing initiatives in roles such as:

• Digital Marketing Manager
• Senior Marketing Manager
• Growth Marketing Manager
• Growth Lead
• Head of Marketing

How to Apply

Click Here to Apply