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Sr. Growth Marketing Manager Job M-KOPA Solar
Sales & Marketing Jobs, M-KOPA Solar Jobs.
Must Read>>>Why Your “Basic” CV Is Costing You Senior Roles
Your Core Responsibilities
- Design and own the growth operating system: Build the segmentation frameworks, experimentation roadmaps, and measurement infrastructure that Product, Operations, and Commercial teams use to drive retention and up-sell across M-KOPA
- Architect behavioural trigger-based up-sell systems: Design the retention and lifecycle programmes that move customers from entry products (smartphones/e-bikes) to high-value bundles (digital loans, health cover, device protection) – unlocking revenue based on payment behaviour and engagement signals
- Validate strategies by building campaigns yourself: Personally build and deploy automated customer journeys in CleverTap/Braze – running hypothesis-driven experiments with control groups, incrementality measurement, and statistical rigour across SMS, WhatsApp, push, and in-app channels
- Influence product and pricing strategy with customer insights: Translate CRM experiments and retention economics into product feature recommendations, pricing changes, and commercial strategy that shapes business decisions
- Scale what works into repeatable playbooks: Turn successful experiments into documented frameworks and systems that enable teams to execute growth initiatives autonomously across 5 markets
Your Environment
Product Growth Tech Stack:
- CRM/Lifecycle Tools: CleverTap, Braze, MoEngage, Customer.io, Iterable, or Salesforce Marketing Cloud (We use CleverTap, but deep expertise in one or two of these platforms is what matters – you don’t need experience with all of them)
- Analytics: GA4, Mixpanel, Amplitude, Looker (or similar)
- Channels: WhatsApp, SMS, push notifications, in-app messaging, telesales, and integrated Direct Sales Agent networks
- Data: Proprietary customer insights spanning millions of transactions across 5 African markets
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How to Apply
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