Shopper Marketing Manager SSA – OH NGO Job Haleon Nairobi, Kenya

About the role

• As SSA OH Shopper Marketing Manager, you will be responsible for ensuring Haleon’s sales growth through the sound translation of brand and category strategy into effective shopper and customer support tools.
• You will focus on creating shopper sell-out tools, developing meaningful education for in-store experts, and building best-in-class visibility and communication plans across channels, for the assigned categories. This role sits within the Commercial/Customer Marketing team and partners closely with Brand Marketing, Sales and Category to deliver flawless execution in-store and online.

Role Responsibilities

• Preparation of Campaign plans in collaboration with Marketing, Sales, S&CM, Supply Chain and Sales Controlling team.
• Leads Customer Marketing to deliver excellent shopper campaigns that deliver customers and shopper needs.
• Translate Category strategy road map from marketing into clear growth plans and lead implementation of same.
• Leads the development and delivery on the Promotional Strategy and guidelines by Brand, tailored by Channel/Customer where appropriate. Includes depth of price discount, frequency of promotion, maximum volume sold on promotion and ongoing optimization guidance.
• Leads the development and delivery of Must Stock Lists by Brand by Channel/Customer, including active mix principles and recommendations
• Drive category strategy and management through various category levers inclusind  pricing, promotion, shelving and distribution / range strategy and guidelines to unlock brand growth priorities and innovation.
• Supports best in class forecast accuracy and demand planning via ensuring the key commercial demand drivers are integrated to IBP.
• Orchestrates other commercial functions and their teams as part of IBP process, feeding into the monthly planning and cycle and building towards having the best projection for brand / customer forecasts.
• Accountable for Shopper Strategy aligned to Brand Growth Strategies, Customer Selling Stories, In-store priorities by channel.
• Responsible for the deployment of all point of sales material (POSM) for in-store execution, leveraging the creative provided by marketing. Continuously optimizing approach whilst managing within budget and sharing learnings and ROI.
• Accountable to deliver on but not only: New product launches (innovation) targets, growing our brands ahead of the categories we compete in and the delivery of P&L objectives for assigned brands.

Why you?

Basic Qualifications:

• A minimum of 5 years’ experience in FMCG industry within Shopper Marketing or Marketing function. Sales experience is an added advantage.
• Excellent presentation & communication skills to work with departments and internal & external personnel across teams and business lines
• Knowledge and experience in delivering best in class execution within Retail and Pharmacy environment, leveraging HCP/Expert
• Strategic & entrepreneurial mindset: strong analytical skills, & tenacity to think creatively in order to drive results in a fast-paced environment.
• A field sales experience will be an advantage

Preferred Qualifications:

• A bachelors/master’s in business or equivalent qualification.
• Excellent presentation, communication and influencing skills; able to work effectively in cross-functional teams.
• Strategic, creative and analytical thinker with strong commercial and financial understanding; able to analyze data and problem solve.
• Strong project management skills and ability to proactively identify business opportunities and prioritize initiatives.

How to Apply

Click Here to Apply