Retail & Customer Insights Analyst Job Diageo
IT Jobs, Diageo Jobs. Retail & Customer Insights Analyst conducts qualitative and quantitative market and shopper research, requires a University degree and 3+ years experience in insights/research (CPG sector preferred). Full-time role in Nairobi.
Purpose of Role
- Ensure the business is externally attentive to the operating environment, customer/retail and consumer/shopper needs and evolution.
Key Responsibilities
- Data Analysis & Reporting: Analyze sales and customer data from syndicated sources like Nielsen, Circana (formerly IRI), and Quantium, as well as retailer-specific loyalty and panel data. This involves monitoring market, category, and brand performance to identify trends and explain business results.
- Supporting Category Strategy & Customer Plans: You will help develop category strategies and provide the data-driven insights needed for Joint Business Planning (JBP) with retail customers. This often involves creating compelling selling stories and presentations for customer meetings.
- Stakeholder Collaboration: You will work cross-functionally to ensure the customer is at the center of decision-making. This involves communicating complex data in a simple, clear way to senior leaders in Merchandise, Marketing, and Sales to influence strategy
- Develop strategy and plan execution: work in close partnership with the commercial teams to ensure Business Plans are based on the understanding of customer needs & motivations, revenue growth management and category growth drivers.
- Channel Development : Understand the category dynamics and the shopping missions in the channel and recommend the corrective actions to capture growth opportunities and adapt our plan.
- Manage performance : Lead the activity review process and have data-informed conversations with sales, marketing, finance and supply to improve performance, effectiveness, efficiency and drive sales forecast accuracy.
- Allocation and deployment of shopper planning resource and investment. Measurement: share versus competition, category growth, NSV, Brand health, Distribution, Visibility, Promotion.
- Shape the future: Work with research agencies and the commercial team to refresh and contribute to the KBL knowledge and insight vault:
Experience / skills required:
- University graduate with a minimum 3 years experience.
- Experience with all types of qualitative and quantitative research techniques ideally including shopper/retailer environment research.
- Experience in similar roles within Consumer Packaged Goods ideal.
- Experience managing research agencies is essential.
- Some commercial experience/exposure is highly desirable.
- Strong communication skills are a must.
Confidence to:
- challenge existing thinking
- be in customer-facing situations (as part of a multifunctional team)
- Able to create alignment within cross-functional teams.
- Thrives in a fast-paced, constantly changing environment: an agile and adaptable individual.
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