Key Account Manager Job Capwell Industries
Sales Jobs, Capwell Industries Jobs. Key Account Manager – Modern Trade managing and growing strategic retail accounts and driving sales and profitability targets, requiring a bachelor’s degree in Business Administration, Sales or Marketing, 4-7 years FMCG sales experience with 2-3 years in modern trade key account management and MS Excel and ERP proficiency, in an FMCG environment, on-site role.
About the job
- Are you an experienced FMCG sales professional with a strong track record in modern trade key account management and a passion for driving sales growth, profitability and strategic customer partnerships?
- We are seeking a commercially driven Key Account Manager – Modern Trade to manage and grow strategic retail accounts, strengthen customer relationships and deliver sales and profitability targets.
Purpose of the Role
- To manage and grow strategic relationships with modern trade retailers through effective account management, commercial planning, sales execution and achievement of sales and profitability targets.
Key Responsibilities
- Manage assigned modern trade accounts and strengthen strategic customer relationships.
- Negotiate and manage annual trade agreements, pricing and promotional plans.
- Drive sales volume, value and profitability targets across key accounts.
- Analyse sales performance and implement corrective actions to achieve targets.
- Coordinate trade marketing activities, in-store visibility, planogram compliance and promotional execution.
- Forecast sales demand, monitor stock availability and minimise out-of-stock situations.
- Resolve customer issues promptly and ensure high standards of customer service.
- Monitor key performance indicators, promotional ROI and market intelligence, providing accurate and timely reports.
Minimum Qualifications and Experience
- Bachelor’s degree in Business Administration, Sales, Marketing or a related field.
- 4–7 years of experience in FMCG sales, including at least 2–3 years in modern trade key account management.
- Demonstrated experience managing large retail chains in Kenya.
- Proficiency in MS Excel, ERP systems and sales analytics.
Key Skills and Competencies
- Strong negotiation and relationship management skills.
- Commercial acumen and sales performance management.
- Analytical, numerical and problem-solving skills.
- Sales forecasting and demand planning.
- Strong communication, presentation and reporting skills.
- Customer focus, initiative and decision-making.
- Attention to detail, accountability and professional integrity.
- Ability to work independently and collaboratively in a fast-paced environment.
How to Apply
Please apply through LinkedIn using the Apply buttonor send your CV and a one-page cover letter to trainees@capwell.co.ke, quoting “MTP 2027” in the subject line.
Application deadline: 5th November 2026
1. Applying For Jobs That You Qualify But Not Getting Interviews?
Click Here And Get An Expert Review Of Your CV From Our Recruitment Team Plus 3 Months Job Search Assistance. Land Your Next Job Faster.
2. Register your CV with us today for a better job.
Upload your CV to be considered for jobs that match your skills, experience and career level. Upload your CV here — It's free.
3. Stay relevant in a competitive job market.
Register for short professional courses starting next month. See courses starting next month.
4. Pass Your Next Job Interview With Confidence
Learn how to confidently sell your value and negotiate best salary in interviews. Click here for interview preparation. Interview with confidence.
Job Seeker Testimonials
Since 2011 Corporate Staffing has helped over 13,000 job seekers across Kenya secure new jobs with our clients. Read our job seekers’ success stories here.