Institutional Marketing & Growth Manager Job The Luke Hotel
Sales & Marketing Jobs. The Luke Hotel Jobs
Role Purpose
To drive institutional and group revenue growth by generating qualified B2B leads, supporting sales closures, and positioning the hotel as a reliable base for long-stay, corporate, NGO, government, and AFCON-related clients.
This is NOT a social media role.
This role focuses on revenue pipelines, institutional relationships, and lead generation — not likes, influencers, or daily posting.
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Key Responsibilities
- Identify and target NGOs, corporates, government bodies, training firms, and AFCON-linked organizations
- Build and manage professional sales decks, proposals, and pitch materials
- Execute direct outreach campaigns (email, LinkedIn, professional WhatsApp)
- Generate qualified leads and coordinate site visits and walkthroughs
- Support the sales team with follow-ups and proposal tracking
- Maintain a structured lead-to-revenue pipeline tracker
- Assist in AFCON positioning and institutional readiness messaging
Key Performance Indicators (KPIs)
- Number of qualified institutional leads generated per month
- Number of site visits arranged
- Number of proposals issued
- Revenue influenced (tracked jointly with sales)
- Conversion rate from lead to booking
- Compensation Structure
- Base Salary: KES 60,000 – 90,000 per month (depending on experience)
- Performance Commission (Monthly)
- Commission is paid on revenue directly influenced by the marketer and successfully collected.
- 2% on revenue influenced up to KES 3,000,000
- 3% on revenue influenced between KES 3,000,001 – 7,000,000
- 5% on revenue influenced above KES 7,000,000
Bonus Incentives
- Single booking above KES 5M → KES 30,000 bonus
- Single booking above KES 10M → KES 60,000 bonus
- Monthly occupancy above 75% → KES 25,000 team performance bonus
Commission Rules
- Commission is paid only after full client payment is received
- Commission applies only to institutional, block, and group bookings
- Walk-ins and OTA bookings are excluded
- All pricing must comply with approved floor rates
- Accounts remain attributed to the marketer for 12 months
Ideal Candidate Profile
- 3–5 years experience in B2B or institutional marketing
- Experience in hospitality, real estate, insurance, or corporate services preferred
- Strong written and verbal communication skills
- Comfortable engaging senior decision-makers
- Results-driven and revenue-oriented
- This role offers uncapped earning potential and direct impact on business growth.
Read>>>Smart CV Tweaks to Stay Relevant in Any Job Market
How to Apply
Interested and qualified candidates should forward their CV to: hellen@thelukehotelnairobi.co.ke using the position as subject of email.
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