Institutional Marketing & Growth Manager Job The Luke Hotel

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Role Purpose

To drive institutional and group revenue growth by generating qualified B2B leads, supporting sales closures, and positioning the hotel as a reliable base for long-stay, corporate, NGO, government, and AFCON-related clients.

This is NOT a social media role.

This role focuses on revenue pipelines, institutional relationships, and lead generation — not likes, influencers, or daily posting.

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Key Responsibilities

• Identify and target NGOs, corporates, government bodies, training firms, and AFCON-linked organizations
• Build and manage professional sales decks, proposals, and pitch materials
• Execute direct outreach campaigns (email, LinkedIn, professional WhatsApp)
• Generate qualified leads and coordinate site visits and walkthroughs
• Support the sales team with follow-ups and proposal tracking
• Maintain a structured lead-to-revenue pipeline tracker
• Assist in AFCON positioning and institutional readiness messaging

Key Performance Indicators (KPIs)

• Number of qualified institutional leads generated per month
• Number of site visits arranged
• Number of proposals issued
• Revenue influenced (tracked jointly with sales)
• Conversion rate from lead to booking
• Compensation Structure
• Base Salary: KES 60,000 – 90,000 per month (depending on experience)
• Performance Commission (Monthly)
• Commission is paid on revenue directly influenced by the marketer and successfully collected.
• 2% on revenue influenced up to KES 3,000,000
• 3% on revenue influenced between KES 3,000,001 – 7,000,000
• 5% on revenue influenced above KES 7,000,000

Bonus Incentives

• Single booking above KES 5M → KES 30,000 bonus
• Single booking above KES 10M → KES 60,000 bonus
• Monthly occupancy above 75% → KES 25,000 team performance bonus

Commission Rules

• Commission is paid only after full client payment is received
• Commission applies only to institutional, block, and group bookings
• Walk-ins and OTA bookings are excluded
• All pricing must comply with approved floor rates
• Accounts remain attributed to the marketer for 12 months

Ideal Candidate Profile

• 3–5 years experience in B2B or institutional marketing
• Experience in hospitality, real estate, insurance, or corporate services preferred
• Strong written and verbal communication skills
• Comfortable engaging senior decision-makers
• Results-driven and revenue-oriented
• This role offers uncapped earning potential and direct impact on business growth.

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How to Apply

Interested and qualified candidates should forward their CV to: hellen@thelukehotelnairobi.co.ke using the position as subject of email.