HBB Marketing Lead Job Airtel
Marketing Jobs, Airtel Jobs.
Responsibilities
- Implementation of pricing principles when pricing home broadband devices and tariff plans.
- Device pricing and commission schemes proposed by HBB sales lead do not result in negative landing.
- Timely and consistent bespoke customization for airtel i.e. case + box branding, device manager Web UI design, Firmware specification, Quick user guide and how to kinetics.
- Tariff plans designed with objective of ARPU (Average Revenue Per User) growth or Base Growth OR both.
- New device pricing and new tariff plans approved are implemented and communicated to customers with 2 weeks of approval.
- There’s a clear product implementation plan as part of GTM i.e. product catalogue update and parity across all recharge channels e.g. USSD, App, Web.
- Communication brief of product USP to form part of sales pitch.
- Post launch analysis is maintained and circulated on a weekly basis for the first month and bi-monthly thereafter for all initiatives launched in each market.
- Weekly tracker is maintained for plan-wise subscription trends on unique users, subscription count and utilization %age.
- Weekly device activation trends and acquisition freebie utilization.
- Monthly tracker on plan wise activation by channel and exception reporting for channel outages/ bugs.
- Exception reporting where HBB customers subscribe to plans outside approved plans.
- Revenue reporting reconciliation against subscription data.
- Competition landscape is maintained at device and plan level for the opco.
Qualifications
- Bachelors’ degree in Marketing, Business Administration, Economics, Accounting or equivalent.
- MBA and professional certifications will be an added advantage.
- Strong people skills- Ability to motivate, build collaborative relationships.
- Strong analytical skills with demonstrable proficiency in excel
- Strong problem-solving skills with demonstrable Entrepreneurial ability
- Experience in working within culturally and gender diverse teams.
- Willingness to frequently travel across 14 of the Airtel Africa markets.
- Excellent understanding of corporate governance standards
- Ability to present well researched proposals confidently to senior business executives
- Experience in building business cases on products and governance processes.
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