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General Trade and B to C Developer Job Lesaffre
General Trade and B to C Developer Job
Key responsibilities
Market Knowledge :
- Establishing a data base of clients and potential clients: Distribution, Wholesale, Retailers.
- Getting to know the potential of each of the segments and the main competitor market shares.
- Building a Market database and update it regularly.
- Providing support for the distributors sales forces and evaluating their performance.
- Visiting yeast and ingredients users regularly to identify needs and any potential problems.
- Identifying new Distributors & Wholesalers opening and anticipate their needs.
- Competitive intelligence: knowing the competitor products, their prices and identify new products.
Commercial Development:
- Participating in building a better market readability and a good commercial responsiveness.
- Identifying the customers technical support needs, share them to the Kenya General Manager.
- Reaching the targets defined with the Sales Manager and share the challenges faced.
- Using the sales support tools to upgrade your sales approach.
- Directing the new customers to the right products, capable of providing the best service.
- Guaranteeing Lesaffre products quality image on your market.
- Reporting & Following-up the clients claims and make sure to deliver a reply within a reasonable time frame.
Reporting:
- Sharing weekly visit checklist and establish a formal monthly report.
- Regularly update data base on the CRM software.
Qualifications
Bachelor in sales and marketing or equivalent with an experience of 5 years as a business developer or sales manager.
How to Apply
🚨 Before You Apply for This Job… Is Your CV Ready For The Competition?
This job will attract 1000+ applicants. Sadly, many qualified professionals miss out on interviews — not because they lack experience, but because their CV does not clearly demonstrate why they qualify for this specific job.
You may be qualified. But if your CV is too generic, outdated, or not aligned to the job requirements, you’ll not be shortlisted.
Using the same CV for every application also rarely works.
And while many candidates are now using AI to rewrite their CVs, polished wording alone does not guarantee interviews.
AI can write your CV. We know what gets shortlisted.
🎯 Want to improve your chances of getting shortlisted for THIS job?
Email your CV today to cvwriting@corporatestaffing.co.ke
Subject: CV Review & Upgrade
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