Direct Sales Representative Job SBM Bank, Mombasa, Kenya

Job Title: Direct Sales Representative
Date Posted: 17/08/2026
Job Type: Contract
Job Level: Middle
Employer: SBM Bank
Industry: Sales & Marketing
Salary: Open
Location: Mombasa
Country: Kenya
Deadline: 30/09/2026
Summary: Direct Sales Representative position at SBM Bank, Kenya, focusing on deposit mobilization, credit sales, and customer onboarding. Requires a business degree or diploma and 1–2 years of sales experience. Full-time role.

Job Purpose

The Sales Representative will be responsible for introducing & selling the consumer banking products to potential customers. The main responsibilities include business growth & development, identifying opportunities to increase sales, and assisting in the development and execution of sales and marketing plans through offering exemplary customer excellence to build long-term profitable customer relationships.

Key Responsibilities

Business Growth & Development – 60%

  • Identify retail opportunities and prospects through systematic prospecting, visiting and onboarding of new potential retail customers in the signed-up scheme companies. 
  • Deliver exceptional sales performance by identifying and meeting customer needs through selling & cross selling of assigned Consumer Banking products and services.
  • Provide direct sales support (quality lead generation and effective follow-up) to generate and convert quality leads into sales. 
  • Participate in specific consumer banking product campaigns to generate awareness to the customers.
  • Meet and exceed targets for specific consumer banking sales campaigns on a weekly, monthly and quarterly basis.
  • Ensure governance and compliance in processing of customer documentation aligned to account opening process for customers and submit to the line manager for review before submitting to Account Management Unit for processing. 
  • Follow up with customers to ensure seamless account opening process and 100% efficiency in delivery of newly opened account information.

Relationship management – 30%

  • Maintain a stable relationship with the companies’ key contacts by providing excellent quality service and maintaining high visibility through regular courtesy calls and visits. 
  • Maintain an updated record on the scheme portfolio at all times to mitigate losses.
  • Liaise with business development teams to identify opportunities within their portfolios and to deepen relationships with the existing bank customers. 
  • Plan for and attend service open days & activations within selected scheme companies to handle queries.

Customer Service – 10%

  • Minimize customer attrition by offering the required solutions to the customer and proactively responding to queries and complaints. 
  • Achieve the required minimum client visits and customer engagement forums per year.
  • Customer complaints and resolutions to be handled within the expected TAT. In case of escalations, follow through the approved bank escalation matrix.

Qualifications

Knowledge, Skills and Experience required for this Role:

  • Excellent understanding and interpretation of financial information. 
  • Working knowledge of the Bank’s products & services.
  • Good understanding of the banking industry trends, regulation, banks processes & standard operating procedures. 
  • Sales experience, preferably in the banking or financial industry.

Education:

  • Minimum of a Certificate, with at least 3 years of sales experience in banking OR a Diploma/Bachelor’s degree with at least 1 year of sales experience in banking.

Competencies required for this Role:

  • Relationship Management & Interpersonal skills.
  • Entrepreneurial and business acumen. 
  • Strong networking skills.
  • Self-motivated and result oriented. 
  • Planning and organizing skills.

How to Apply

Click here to apply

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