Digital Marketing Manager Job Digital Tailor Agency
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About the Role
We are seeking a versatile and data-driven Digital Marketing Manager to support both paid and organic marketing initiatives. This position is ideal for a mid-level professional who can plan and execute campaigns across multiple digital channels while also contributing to SEO, content development, analytics, and client or stakeholder communication. The role will focus on delivering measurable growth for our business and for a small portfolio of existing clients as they come on board.
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Key Responsibilities
- Plan, launch, and optimize paid advertising campaigns on Meta, Google Ads, TikTok, LinkedIn, and other relevant platforms.
- Manage campaign budgets, audience targeting, creatives, A/B tests, and performance optimization.
- Set up and maintain tracking infrastructure including pixels, events, Conversion APIs, and UTM strategies.
- Execute organic digital marketing activities such as social media posting, community engagement, email marketing, and funnel management.
- Develop and implement SEO strategies to improve website rankings, traffic, and conversions.
- Create or coordinate digital content including ad copy, blog articles, landing pages, and short-form videos or reels.
- Build dashboards and prepare clear weekly and monthly analytics reports.
- Translate business goals into practical digital marketing plans and tactics.
- Support multiple internal projects and marketing tasks in a growing entrepreneurial environment.
Required Skills and Qualifications
- Bachelor’s degree in Marketing, Business, Communications, IT, or a related field.
- Proven experience managing multi-channel paid ad campaigns.
- Strong analytical skills and proficiency with Google Analytics and Google Tag Manager.
- Solid understanding of SEO principles and marketing funnels.
- Ability to manage deadlines and deliver hands-on execution.
- Excellent written and verbal communication skills.
- Tech-savvy and comfortable with marketing automation and reporting tools.
Added Advantage
- Experience working within a digital marketing agency environment.
- Ability to design social media posts using Canva or Adobe tools.
- Knowledge of AI tools for copywriting and content acceleration.
- Skills in creating short video content or reels for campaigns.
Who We’re Looking For
- A structured and highly organized professional.
- A self-starter who enjoys varied digital marketing work.
- Someone passionate about data, tracking, and campaign performance.
- A quick learner who stays updated on advertising and martech trends.
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