Content Creator & Digital Storyteller Job Crystal Tours

Content Creator & Digital Storyteller Job. Communication Jobs In Kenya

Crystal Tours Kenya is a leading travel and safari company specializing in bespoke safaris, beach holidays, and curated experiences across East Africa. We pride ourselves on delivering unforgettable journeys and authentic stories from the wild. We’re now seeking a creative and strategic Content Creator to join our team and amplify our digital voice.

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About the Role:

We’re looking for a passionate and highly skilled Content Creator / Strategist / Storyteller who will shape and drive Crystal Tours Kenya’s content strategy across platforms. You’ll play a key role in crafting compelling narratives that highlight Kenya’s natural beauty, promote our brand, and convert interest into bookings.

You’ll work closely with our marketing and operations team to plan, develop, and manage engaging content that reflects our core values, speaks to the wanderlust of our audience, and drives performance across web, social, and other media channels.

Key Responsibilities:

Strategy & Planning

• Develop and implement a content strategy aligned with marketing goals and target audiences.
• Define key messaging, tone, and value proposition across all content.
• Create audience personas and user journey maps to guide storytelling efforts.
• Maintain an editorial calendar and publishing schedule.

Content Creation & Management

• Write captivating blog posts, tour descriptions, destination guides, and itineraries.
• Create and edit social media content (posts, reels, short videos, captions).
• Optimize content for SEO and implement keyword strategies.
• Oversee the publishing of content to CMS platforms (e.g., WordPress).
• Capture and manage a library of photos, videos, and testimonials.

Performance & Optimization

• Conduct content audits and gap analyses to improve performance.
• Monitor engagement metrics and adjust strategy based on analytics (Google Analytics, Meta Insights).
• Identify opportunities to repurpose or upgrade existing content.
• Collaborate with freelance writers, designers, and influencers when needed.

Collaboration & Governance

• Develop brand content guidelines, including tone, voice, and style.
• Work with internal teams (sales, operations, design) to brief and delegate content tasks.
• Carry out competitor research and trend analysis to keep content fresh and relevant.

Requirements:

• Proven experience in content creation, content strategy, or digital storytelling.
• Excellent writing and editing skills with a strong grasp of brand tone and travel writing.
• Proficiency with SEO, CMS (WordPress), and social media management tools.
• Strong organizational and multitasking skills.
• Basic knowledge of analytics tools (e.g., Google Analytics, Meta Business Suite).
• A passion for travel, nature, storytelling, and East African tourism.
• Bonus: Photography/videography, Canva or Adobe Suite, Swahili or other local language skills.

Why Join Us?

• Work with a passionate team in the heart of Kenya’s tourism industry.
• Share and shape stories that inspire people to explore Africa.
• Flexible work environment and opportunity to grow with a dynamic brand.

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How to Apply

Send your resume, a brief cover letter, and two writing samples or a portfolio link to: crystaltourskenya.com@gmail.com

Subject line: Application – Content Creator (Crystal Tours Kenya)