Content & Communications Associate Job AMI

Communication Jobs, African Management Institute Jobs.

Job Description

AMI is looking for an ambitious and talented Content & Communications Associate to lead our digital presence through creative storytelling, strategic social media management and active community engagement across Africa. We are seeking a visionary creator with a “creative eye” to transform complex business concepts into emotionally resonant narratives. You will move beyond standard corporate updates, crafting an authentic brand voice that captures the vibrant essence of African entrepreneurship. This role requires someone comfortable both behind and in front of the camera, experimenting with modern formats like viral-ready Reels and polished video narratives. With a high standard for visual and editorial excellence, you will use tools like Canva and Adobe Suite to ensure every piece of content is aesthetically striking. Ultimately, your mission is to bridge the gap between data and human experience, turning program metrics into compelling stories of change that showcase AMI’s transformative impact across the continent.

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Responsibilities.

Social Media Strategy & Execution

• Lead day-to-day execution and management of all AMI social media channels
• Develop and execute strategies for organic growth, engagement, and audience development
• Monitor trends, experiment with content formats, and optimize performance
• Ensure all social media activity aligns with organizational goals and messaging

Storytelling & Multimedia Content Development 

• Manage end-to-end story development: concept → scripting → production → publishing
• Develop high-impact stories about the organization, our partners and impact
• Produce written content, blogs, posts, newsletters, and video narratives
• Create short-form video content optimized for digital platforms

Integrated Content Planning 

• Maintain an editorial calendar that aligns social media, storytelling, and campaigns
• Package content for key initiatives: events, partnerships, reports, and campaigns
• Maintain an organized library of stories, visuals, and video assets

Community Engagement 

• Support engagement with key audiences, partners, and stakeholders online
• Foster active community participation through social platforms, newsletters, and our alumni network
• Respond to inquiries, feedback, and comments to strengthen trust and connection

Partner & Influencer Amplification

• Identify opportunities for storytelling co-creation with community members, aligned influencers, creators, or partners

Analytics, Reporting & Optimization

• Track KPIs such as engagement, reach, follower growth, community participation, and content performance
• Use insights to adjust strategy and improve storytelling and community engagement
• Report regularly on social media growth, storytelling impact, and community engagement outcomes.

Requirements

• 3–5 years of experience in social media management, content creation, digital communications, or storytelling
• Proven ability to grow social media presence organically
• Strong storytelling skills — written and video — with a portfolio to demonstrate
• Familiarity with social media management tools (Sprout Social, Sendible, Hootsuite, Meta etc.)
• Familiarity with reporting tools (Google Analytics etc.)
• Deep understanding of platform trends and best practices.
• Strong organizational skills and ability to manage multiple initiatives.
• Strong writing skills (must have).
• Experience in impact-driven, entrepreneurial, or development-focused organizations.
• Video editing (Premiere, CapCut, Davinci, Final Cut, Descript) and design (Canva, Adobe)
• Community management or engagement experience.
• Experience running influencer or partner campaigns.
• Ability to coordinate freelance creators or agencies.

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How to Apply

Click here to apply