Visual Merchandiser Job City Walk
Looking for a fashion design job in Kenya? City Walk is hiring a Visual Merchandiser to create attractive product displays, enhance store presentation, and support customer engagement through effective visual strategies. The role is based in Nairobi and experience in visual within retail, fashion, footwear is required
Job Purpose
To create visually compelling store and window displays that enhance brand presentation, improve customer experience, and drive sales across City Walk branches.
Key Responsibilities
- Design and implement attractive in-store displays aligned with the brand image.
- Plan and refresh eye-catching window displays for promotions, seasons, and new launches.
- Arrange merchandise to maximize visibility, cross-selling, and sales.
- Execute seasonal and promotional displays according to the marketing calendar.
- Maintain brand standards in colors, lighting, fixtures, signage, and overall presentation.
- Keep displays fully stocked, organized, and correctly priced.
- Optimize space planning and improve layout based on customer traffic.
- Support sales through effective merchandising and display performance improvements.
- Conduct VM audits, guide branch teams, and report compliance gaps.
- Monitor trends, competitor activity, and ensure displays are safe and customer-friendly.
Qualifications & Experience
- Diploma or Bachelor’s degree in Visual Merchandising, Fashion Design, Interior Design, Marketing, Retail Management, or a related field.
- At least 2–5 years’ experience in visual merchandising within retail, fashion, footwear, cosmetics, or FMCG.
- Experience working in a multi-branch retail environment is an added advantage.
- Portfolio demonstrating previous visual merchandising projects is desirable.
Required Skills
- Strong visual design and creativity
- Excellent attention to detail
- Knowledge of retail merchandising principles
- Understanding of customer buying behavior
- Fashion and trend awareness
- Space planning and layout skills
- Excellent communication and interpersonal skills
- Time management and organizational skills
- Problem-solving and decision-making abilities
- Computer literacy (Microsoft Office, especially Excel and PowerPoint)
- Knowledge of merchandising software and planograms is an added advantage
Key Performance Indicators (KPIs)
- Increase in sales generated through visual merchandising
- Compliance with merchandising standards across all stores
- Store presentation audit scores
- Timely implementation of promotional campaigns
- Product availability on display
- Reduction in aged or slow-moving stock
- Customer feedback on store appearance
- Growth in average basket value through cross-merchandising
How to Apply:
Interested candidates should submit their Updated CV and Portfolio to jobs@citywalk.co.ke Kindly indicate ‘VISUAL MERCHANDISER’ in the subject line.
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