Sales Officer-Nakuru Job Avenews
Looking for a sales job in Kenya? Avenew is recruiting a Sales Officer position. The job is based in Nakuru. Proficiency in field sales, customer acquisition, and CRM tools is required.
The Sales Officer’s purpose is to grow our business by acquiring new customers, commercializing existing partnerships, and driving complete, high-quality loan applications.
The Sales Officer acts as the Avenews Ambassador on the ground, representing the brand, engaging customers directly, and executing all field-level sales activities.
Responsibilities
- Prospect, engage and onboard new customers within assigned territories.
- Convert leads into complete, compliant loan applications.
- Activate and commercialize partner networks: agro-dealers, distributors, cooperatives, aggregators, etc.
- Guide customers in preparing accurate documentation and reduce application errors.
- Execute field ambassador duties during activations, trainings, and market engagements.
- Track and report pipeline performance, conversion rates, and market insights.
- Support loan activation and repeat usage initiatives in collaboration with operations teams
Key Performance Indicators (KPIs)
- Number of new customers acquired
- Quality and completeness of applications submitted
- Number of partner-driven applications
- Disbursement volumes (new + repeat)
- Activation rate of approved customers
- Repeat utilization rate
- Accuracy/timeliness of pipeline and field reports
Requirements
- Diploma or degree in Business, Marketing, Agribusiness, or related field.
- 1–3 years of field sales experience in fintech, microfinance, FMCG, distribution or agribusiness.
- Strong documentation and customer engagement skills.
- Ability to work with CRMs and digital tools.
- Willingness to travel extensively and be in the field daily.
Personal Attributes
- Energetic, persuasive, and highly personable
- Target-driven and self-motivated
- Strong attention to detail
- Excellent communicator with strong follow-up discipline
- Able to work independently in fast-paced, field-based environments
How to Apply
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