Digital Marketing Executive Job Kingdom Sourcing

Communication Jobs. Kingdom Sourcing Jobs

About The Role

Kingdom Sourcing Limited is seeking a creative, results-driven Digital Marketing Executive to support the growth of the AIWIBI baby care brand in Kenya. The role is responsible for building brand awareness, growing online communities, driving customer engagement, generating leads and sales, and executing digital campaigns across multiple channels.

We are an equal opportunity employer. We welcome applications from all qualified candidates regardless of age, gender, disability, religion, ethnicity, or background.

Key Responsibilities

Digital Marketing & Content

• Develop and execute monthly digital marketing plans for AIWIBI.
• Create and publish engaging content across social media platforms including Instagram, Facebook, TikTok, YouTube, and LinkedIn.
• Manage content calendars and coordinate photo, video, and graphic content production.
• Ensure consistent brand messaging and visual identity across all digital channels.

Community & Influencer Management

• Manage AIWIBI parent communities on WhatsApp, Facebook, and other platforms.
• Recruit, engage, and coordinate parent creators, influencers, and brand ambassadors.
• Monitor community conversations and respond to customer inquiries promptly.
• Organize online campaigns, competitions, and community engagement activities.

E-commerce & Website Support

• Support the management of the AIWIBI online store and marketplace listings.
• Coordinate promotional campaigns, product launches, and seasonal sales.
• Improve website traffic, conversion rates, and customer retention initiatives.

Qualifications and Experience

• 2-4 years’ experience in digital marketing, social media management, or brand marketing.
• Experience managing social media platforms.
• Strong content creation, copywriting, and storytelling skills.
• Experience managing social media groups and communities
• Experience working with consumer brands, baby products, FMCG, or e-commerce businesses will be an added advantage
• A qualification in Marketing, Communications, Business, or a related field.

Key Competencies

• Creativity and attention to detail.
• Strong communication and interpersonal skills.
• Data-driven decision making.
• Project management and organization skills.
• Ability to work independently and meet deadlines.
• Passion for building communities and engaging customers.

Key Performance Indicators (KPI)

• Growth in AIWIBI social media followers and engagement.
• Number of active creator/influencer partnerships.
• Website traffic and online sales growth.
• Community growth and engagement rates.
• Lead generation and customer acquisition cost.
• Return on advertising spend (ROAS).
• Timely delivery of campaigns and marketing reports.

How to Apply

Ideal Candidate: A digitally savvy marketer who understands modern parenting audiences, can build thriving online communities, work effectively with mum creators and influencers, and use digital channels to accelerate AIWIBI’s growth in Kenya.

Send CV and cover letter to hr@kingdom.limited by 13 June, 2026. Please include expected salary. Only suitable applicants will be contacted.